Why study MSc Marketing Management (Digital)? 

  • Master core digital marketing principles: Explore a wide range of digital marketing concepts grounded in the full planning cycle - analysis, strategy, implementation, and control.
  • Evaluate digital tools with confidence: Learn to assess the effectiveness of different digital marketing platforms and techniques.
  • Gain a well-rounded marketing education: While focusing on digital marketing, build a solid foundation in broader areas such as strategy, product development, branding, and communication.
  • Strengthen your leadership skills: Develop the personal and professional capabilities needed to lead effectively in dynamic marketing environments.
  • Boost your career potential: Take advantage of an optional 30-week placement in a marketing-related role to gain hands-on experience and enhance your employability.

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience. 

Association to Advance Collegiate Schools of Business (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide. 

CIM Graduate Gateway

Bournemouth University is a Strategic Partner of the Chartered Institute of Marketing (CIM), meaning you can gain professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing. 

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 

Business Graduates Association

Membership with the Business Graduates Association provides you with career development tools, including CV-building services and job search tools, along with webinars and social events for networking and skill enhancement

Key information

Next start date:

September 2025, January 2026, September 2026

Location:

Bournemouth University, Lansdowne Campus (with additional activities on Talbot Campus)

Duration:

September: 1 year full-time or 2 years with optional 30-week work placement. January: 16 months full-time or 2 years with optional 30-week work placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing (IDM), Chartered Institute of Marketing (CIM)

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent. For more information check out our full entry requirements.