Why study MSc Marketing Management (Digital)?
- Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
- Confidently evaluate the effectiveness of various digital marketing tools
- While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
- Develop your personal leadership and management skills to become a competent and successful manager
- Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.
The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience.
Association to Advance Collegiate Schools of Business (AACSB)
Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide.
CIM Graduate Gateway
Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme as well as exemptions towards a CIM Diploma in Professional Marketing.
Institute of Data & Marketing (IDM)
This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.
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Next start date:
September 2021, January 2022, September 2022
Bournemouth University, Lansdowne Campus
September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement
The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing, Chartered Institute of Marketing (CIM)
All subjects considered
A Bachelors Honours degree with 2:2 or equivalent in any subject. For more information check out our full entry requirements.