This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas. It is also accredited by the Institute for Data & Marketing (IDM) and upon successful completion, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce you to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.
While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.
You will also have the option to complete a 30-week work placement in a marketing-related role to further enhance your employability.
See Course details for information including how this course will be delivered safely if you’re starting in January 2021 in response Covid-19.
Next start date:
January 2021, September 2021, January 2022, September 2022
Bournemouth University, Lansdowne Campus
September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement
The Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data & Marketing
All subjects considered
A Bachelors Honours degree with 2:2 or equivalent in any subject. For more information check out our full entry requirements.