Retail CPD for Corporate Clients

Within the Bournemouth University Business School, we can design a CPD programme that meets your specific staff development needs and can lead to a Bournemouth University degree. We have decades of experience delivering various forms of CPD. Our personal education and development programmes offer education (and training) at both University and professional certificate levels over time frames as short as one day through to three years.

Our CPD capability also includes delivery of certificated courses validated by external organisations.

Courses are bespoke and are offered to companies requiring provision to a group of employees and are subject to minimum and maximum numbers.

See more course details.

Key information

Next start date:

Negotiated with employer


Bournemouth University, Talbot campus, employer’s place of business, or online study, or a combination of the three



Entry requirements:

Company-sponsored employees seeking professional personal development

Course details

Professionals who adopt a planned and structured approach to maintaining and upgrading their skills give themselves and their business a competitive advantage in an ever changing work environment. They can help keep their business one step ahead of the competition by utilising the skills learnt from the subjects within this short course.

Our CPD for retail includes, but is not limited to, the following subjects:

  • Store design, layout and merchandising
  • International marketing
  • The role of the store manager
  • Negotiation - principles and techniques
  • Identifying and managing “shrinkage”
  • Range maintenance - service levels, stock replenishment systems
  • Space allocation – macro and micro, plannograms, visual merchandising
  • Societal and cultural influences
  • Corporate social responsibility and ethics
  • International retail divestment
  • Current trends and future predictions across major UK retail sectors
  • Retail structure and the impact of legislation
  • International market scanning
  • Fashion marketing, advertising and publicity agencies
  • Dynamics of buying, merchandising and SCM
  • Marketing and finance in the buying function
  • Strategic marketing orientation, branding and positioning
  • Experiential marketing and shopper psychology
  • National and global sourcing – supplier base development and ethical issues
  • The nature and development of e-commerce and its place in retail
  • Successful fashion influencers.

Entry requirements

Mature student entry requirements subject to level of proposed study.

International entry requirements

We are able to design bespoke CPD programmes to meet the requirements of international employers seeking development of their employees.

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

  • IELTS 7.0 (Academic) or above.

You can also find further details of the international qualifications we accept, and what level of study they apply to, on our international entry requirements page.

How to apply

If you have any further questions about the course, please email Business Development Manager, Claire Main: [email protected], or call her on 01202 961481.

Alternatively, please contact us for more information.


Embarking on a CPD programme sponsored by your employer will provide you with additional highly marketable skills that enhance your career potential. Success on the programme confirms to your employer (as well as yourself and others) that you are able to rise to the challenge and are fully able to play full part in developing the business. CPD is universally recognised as essential for career development.

Additional information

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.