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BSc (Hons) Marketing (with Foundation Year option)

This course will provoke you to consider forward-thinking strategies and cutting-edge business practices. We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed decisions.

  • UCAS Code:
  • Institution:
  • Delivery:
    Sandwich (Thick) out of college.

With foundation year: N505

Why study BSc (Hons) Marketing at BU?

  • Gain industry experience and network through a 30-week placement which can be completed anywhere in the world 
  • Get industry ready from working on live marketing briefs for unit assessments 
  • You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns 
  • Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment
  • An impressive 98% of graduates felt academic staff on this course were good at explaining things, results from the latest National Student Survey (NSS). 

Find out more about the content of this course.

Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in Marketing, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree. 

Course accreditations

The accrediting bodies on our BSc (Hons) Marketing course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience. 

  • Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide. 
  • Awarded Graduate Gateway status with the Chartered Institute of Marketing (CIM), gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing. 
  • Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing. 

Key information

Next start date:

September 2021, September 2022


Bournemouth University, Talbot Campus


4 years full-time including a 30-week placement. Foundation year: 5 years full-time including a 30-week placement


The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM) Graduate Gateway, Institute of Data & Marketing (IDM)

Required subjects:

All subjects considered

Entry requirements:

For September 2021 and September 2022 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points. For more information check out our full entry requirements.

International entry requirements:

For September 2021 and September 2022 entry: If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component of writing, speaking, listening and reading or equivalent. For more information check out our international entry requirements.

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

How you will be assessed

You will be assessed by coursework culminating in your final year research project, and you will also undertake group work and written exams. The assessment methods for each unit can be found in the programme specification for your course.

Download the programme specification (pdf 448kb) Download the foundation year programme specification (pdf 286kb)


At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement.

This course offers a placement year, which is a vital part in developing well-rounded and industry-ready graduates. What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Our students perform so well on placement that we have a large number of top firms returning to us year-on-year to source exclusively BU placement students. The average salary for our Marketing placement students is £15,000–£19,999 per annum.

Find out about BU students’ experiences on placementsAll you need to know about placements

Your application

For BSc (Hons) Marketing we are looking for applicants who:

  • Can demonstrate their interest in marketing.
  • Are motivated and enthusiastic self-starters looking for a rewarding challenge.
  • Can demonstrate good written and oral communication skills.
  • Are keen to develop a wide range of interpersonal skills.

Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.

How to applyBU Academic Excellence Scholarship

Entry requirements

CIM Graduate Gateway

CIM Strategic Partner

Bournemouth University is now a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. The collaborative relationship ensures our students leave with the skills that employers are looking for, providing them with the best opportunity for a successful career.

Our partnership with the CIM gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own BSc (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM Foundation Certificate


With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 30-week (minimum) work placement offers an invaluable opportunity to gain experience and network before you graduate.

In addition, this course has great professional prospects with 85% of our graduates employed in either professional or managerial positions fifteen months after graduating.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer – including unlimited Academic Excellence Scholarships for UK, EU and International students.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

What our students say

Jason Keehn

I was attracted by links with the CIM as well as opportunities to study abroad. I have now gained my CIM award and I'm going to the Netherlands for a semester.

Hear from our staff

Elvira Bolat

Students explore the science of marketing management and creativity to become a marketing professional with a diverse range of skills and competencies.

What our students say

Grace Phillpott-Clark

I chose this course to explore the creative and business disciplines in Marketing. I enjoyed learning strategies and theories behind marketing to consumers.

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.