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BSc (Hons) Marketing (with Foundation Year option)

This course will provoke you to consider forward-thinking strategies and cutting-edge business practices. We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed decisions.

  • UCAS Code:
    N504
  • Institution:
    B50
  • Delivery:
    Full-time

With foundation year: N505

Why study BSc (Hons) Marketing at BU?

  • Gain industry experience and network through a 30-week placement which can be completed anywhere in the world 
  • Get industry ready from working on live marketing briefs for unit assessments 
  • You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns 
  • Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment
  • An impressive 98% of graduates felt academic staff on this course were good at explaining things, results from the latest National Student Survey (NSS). 

Find out more about the content of this course.

Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in Marketing, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree. 

Course accreditations

The accrediting bodies on our BSc (Hons) Marketing course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience. 

  • Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide
  • Awarded Graduate Gateway status with the Chartered Institute of Marketing (CIM), gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing
  • Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing. 

Key information

Next start date:

September 2022, September 2023

Location:

Bournemouth University, Talbot Campus

Duration:

4 years full-time including a 30-week placement. Foundation year: 5 years full-time including a 30-week placement

Accreditations:

The Association to Advance Collegiate Schools of Business (AACSB), Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM)

Required subjects:

All subjects considered

Entry requirements:

For September 2022 entry: 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points. For more information check out our full entry requirements.

International entry requirements:

For September 2022 entry: If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component of writing, speaking, listening and reading or equivalent. For more information check out our international entry requirements.

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

How you will be assessed

You will be assessed by coursework culminating in your final year research project, and you will also undertake group work and written exams. The assessment methods for each unit can be found in the programme specification for your course.

Download the programme specification (pdf 448kb) Download the foundation year programme specification (pdf 286kb)

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement.

This course offers a placement year, which is a vital part in developing well-rounded and industry-ready graduates. What’s more, you can also choose to undertake your placement abroad, giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Our students perform so well on placement that we have a large number of top firms returning to us year-on-year to source exclusively BU placement students. The average salary for our Marketing placement students is £15,000–£19,999 per annum.

Find out about BU students’ experiences on placementsAll you need to know about placements

Entry requirements

This course requires 104–120 UCAS tariff points including a minimum of 2 A-levels or equivalent. We are happy to consider a combination of qualifications and grades to meet the overall tariff, for example A-levels A*CC, ABC, BBB or BCC, BTECs DDM or DMM. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.

If you do not meet these requirements, you may want to consider our foundation year, a one-year course that will prepare you for degree-level study.

Calculate your UCAS tariff points

2022 entry

Numeracy and literacy requirements (e.g. GCSEs) GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework. See all of the equivalencies.
A-level and AS levels 104–120 UCAS tariff points from a minimum of two A-levels.
Advanced Welsh Baccalaureate – Skills Challenge Certificate We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Access to HE Diploma 102–118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
BTEC National
  • Extended Diploma: Distinction, Merit, Merit (112 UCAS tariff points)
  • Diploma: Distinction*, Distinction (104 UCAS tariff points)
  • Foundation Diploma/ 90-credit Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
  • Extended Certificate/ Subsidiary Diploma: This qualification is accepted as part of the overall tariff.
Cambridge International Pre-U Diploma 104–120 UCAS tariff points from a minimum of two principal subjects.
Cambridge Technical
  • Extended Diploma: Distinction, Merit, Merit (112 UCAS tariff points)
  • Diploma: Distinction*, Distinction (104 UCAS tariff points)
  • Subsidiary Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
  • Introductory Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Extended Project Qualification We accept this qualification, but it must be accompanied by two A-level sized qualifications to meet the overall UCAS tariff.
International Baccalaureate Certificates 104–120 UCAS tariff points from a minimum of two Higher Level certificates.
International Baccalaureate (Diploma) An overall score of 28–31 points.
Scottish Highers 104–120 UCAS tariff points from a minimum of four Scottish Highers.
Scottish Advanced Highers 104–120 UCAS tariff points from a minimum of two Scottish Advanced Highers.
T Levels We will recognise T Level qualifications at a suitable level (and in a suitable subject, if applicable). 

Foundation year entry requirements

Numeracy and literacy requirements There are no GCSE requirements. The foundation year will cover these skills in preparation for degree study.
For September 2022 entry 48–72 UCAS tariff points.

International entry requirements

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.

Please see below some examples of the qualifications for entry onto Year 1 for September 2022 entry:

  • Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
  • Hong Kong HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
  • All India Senior School Certificate Examination (Standard XII) 60-70%
  • Italian Esame di Stato with 60-70%. Grade depends on the course
  • Titulo de Bachillerato with 6 or 7. Grade depends on the course.

We offer a number of preparatory programmes through Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

For September 2022 entry: IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

Your application

For BSc (Hons) Marketing we are looking for applicants who:

  • Can demonstrate their interest in marketing
  • Are motivated and enthusiastic self-starters looking for a rewarding challenge
  • Can demonstrate good written and oral communication skills
  • Are keen to develop a wide range of interpersonal skills.

Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests.

How to applyBU Academic Excellence Scholarship

CIM Graduate Gateway

CIM Strategic Partner

Bournemouth University is now a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. The collaborative relationship ensures our students leave with the skills that employers are looking for, providing them with the best opportunity for a successful career.

Our partnership with the CIM gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own BSc (Hons) degree, which ensures we are equipping students with the best opportunities for a successful marketing career.

CIM Foundation Certificate

Careers

With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 30-week (minimum) work placement offers an invaluable opportunity to gain experience and network before you graduate.

In addition, this course has great professional prospects with 85% of our graduates employed in either professional or managerial positions fifteen months after graduating.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. 

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.