Level 6 Digital Marketer Apprenticeship

We are looking for applicants who:

• Are passionate about digital marketing and technology
• Are eager to learn and apply new concepts at work
• Can manage their time effectively and communicate clearly
• Are employed in a marketing-related role (min. 30 hours/week)

You apply for a degree apprenticeship in the same way you apply for a job.  You must apply to the recruiting employer, not via the University.  If you are already working do speak to your employer.

If you’re interested in completing an apprenticeship please head over to our dedicated web pages to read through what’s involved, eligibility and how to apply.

• Principles in Marketing: This unit explores core marketing principles, teaching you how to apply strategies, segmentation, targeting, and customer insights in a digital-first world. It covers modern theories, ethics, and real-world decision-making.
• Emerging Technologies in Marketing: This unit introduces you to emerging technologies in marketing and their impact on modern marketing strategies. It explores the evolving digital landscape, artificial intelligence, automation, data analytics, and other technological advancements that shape marketing decision-making and consumer interactions. You will gain an understanding of how these technologies can be leveraged to enhance customer experience and improve marketing performance.
• Fundamentals of Digital Marketing: This unit covers the core principles of digital marketing, focusing on data-driven strategies, online consumer engagement, and multi-channel approaches. You'll build essential skills while exploring ethical and effective marketing practices.
• Customer Experience (CX) and Relationship Management: This unit explores the principles and best practices in customer experience (CX) and relationship management. It provides you with an understanding of how businesses create, maintain, and enhance relationships with customers through effective engagement strategies, CRM technologies, and personalized marketing techniques. The unit focuses on customer journey mapping, data-driven decision-making, and ethical customer interactions.
• E-Commerce Development: This unit explores the principles, strategies, and best practices in e-commerce development. You will gain an understanding of how to design, develop, and optimise online shopping experiences while considering customer behaviour, digital design principles, and regulatory frameworks. The unit also emphasises the importance of segmentation, user engagement, and data security in e-commerce.
• Digital Campaigns: This unit explores the development, implementation, and evaluation of digital marketing campaigns. You will gain a comprehensive understanding of campaign strategy, media planning, and performance measurement across multiple digital channels. The unit emphasises the application of marketing theories, stakeholder engagement, and the integration of paid, owned, and earned media

• Marketing in Action: In this unit, you’ll explore the principles and best practices of customer experience and relationship management. You’ll learn how businesses build strong customer relationships using engagement strategies, CRM tools, personalised marketing, and data-driven decision-making — all with a focus on ethical interactions.
• Data-Driven Marketing: In this unit, you’ll gain a comprehensive understanding of data-driven marketing strategies. You’ll explore how data shapes decisions, enhances customer engagement, and improves campaign performance, with a focus on analysis, practical application, and ethical considerations.
• Content Creation: In this unit, you will learn how to create effective digital content by exploring strategy, design, development, and distribution across multiple platforms. You'll apply theory to practice, focusing on user experience, digital branding, and multimedia production.
• Social Media and Search Engine Marketing: In this unit, you’ll gain a comprehensive understanding of social media and search engine marketing (SEM). You’ll explore core principles, tools, and strategies for managing and optimising online campaigns, with a focus on audience targeting, data-driven decision-making, and ethical digital advertising practices.
• Work-Based Project: In this unit, you’ll undertake an advanced work-based project in digital marketing, building on your previous learning and experience. You’ll develop strategic initiatives, analyse data-driven insights, and implement innovative solutions to real-world business challenges. You'll also evaluate the effectiveness of digital strategies and make recommendations based on empirical data.

• Advanced Data Analytics in Marketing: In this unit, you’ll gain an in-depth understanding of advanced data analytics in marketing. You’ll explore how big data, artificial intelligence, and machine learning influence marketing strategies, enhance customer insights, and optimise campaign performance. The unit focuses on predictive analytics, business intelligence, and the ethical use of data.
• Digital and Influencer Marketing in Practice: In this unit, you’ll gain an advanced understanding of digital and influencer marketing strategies. You’ll explore the role of digital branding, social media influencers, and content-driven campaigns in modern marketing. The unit focuses on user experience, engagement tactics, and the ethical considerations of influencer marketing.
• Marketing Strategy: In this unit, you’ll gain an advanced understanding of marketing strategy and its impact on business success. You’ll explore the development, implementation, and evaluation of strategic marketing plans in various business environments. The unit focuses on market segmentation, competitive positioning, and strategic decision-making.
• Branding and Integrated Communication: In this unit, you’ll develop an advanced understanding of branding and integrated communication strategies. You’ll explore how to develop, implement, and evaluate branding strategies and marketing communications across diverse business environments. The unit focuses on brand equity, stakeholder engagement, and the effective use of communication channels.
• EPA Work-based Project & ePortfolio: In this unit, you’ll have the time to complete a work-based project as outlined in the standard. You’ll also be required to compile evidence of meeting all Knowledge, Skills, and Behaviours (KSBs) from the start of the programme. This will be done through an online Mahara ePortfolio, where each KSB will be linked to the relevant evidence.

Assessment is varied and designed to reflect real-world practice. You will complete individual and group projects, presentations, content artefacts, data analysis reports, and interviews. There are no formal exams. Each unit contributes to developing knowledge, skills, and behaviours (KSBs) in line with the apprenticeship standard.

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry.

If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website.

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

An apprenticeship is a job with training and therefore, because you earn a wage, you won’t be eligible for student loans or maintenance grants, and you’ll need to cover your day-to-day expenses like living costs, rent and travel. 

You can find out more about average salaries for apprenticeships on the UCAS website.  

Additional costs will be payable by the apprentice as follows:

• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Students’ Union shops stock a wide range of stationery supplies on both campuses
• Accommodation and living costs 
• Travel costs to and from the University campus for taught sessions
• Travel costs to and from your work place which could be based at various locations across the southwest region.