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MSc Tourism Marketing Management

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

  • Delivery:
    Full time according to Funding Council definitions, Part-Time, Sandwich (Thick) out of college.

Why study MSc Tourism Marketing Management at BU? 

  • Study at one of the top-ten ranked universities in the world for tourism and hospitality 
  • Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing 
  • Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
  • Choose to complete an optional 30-week work placement to further enhance your employability 
  • Benefit from experiencing a new country and culture with the option to study a semester abroad 
  • Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice. 

Find out more about the content of this course.

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience: 

  • Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university 
  • Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate 
  • Being recognised as a United Nations World Tourism Organisation (UNWTO.TedQual) course provides opportunities for you to participate in tourism policy events of the highest-level, as well as obtaining placements in the most prestigious tourism organisations globally. 

Key information

Next start date:

September 2021, January 2022, September 2022

Location:

Bournemouth University, Talbot Campus

Duration:

September: 1 year full-time (16 months with optional study exchange). January: 16 months full-time (18 months with optional study exchange), 2 years part-time or with optional 30-week work placement

Accreditations:

United Nations World Tourism Organisation (UNWTO); Tourism Management ; Institute of Travel & Tourism Centre of Excellence

Required subjects:

All subjects considered

Entry requirements:

A Bachelors Honours degree with 2:2 in any subject or equivalent.

International entry requirements:

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component. For more information check out our full entry requirements.

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Download the programme specification (pdf 454kb)

Rankings

10th
Our ranking in the UK for hospitality, event management and tourism in the Guardian League Table 2021
2nd
BU is second in the UK for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2020
10th
We are 10th in the world for hospitality and leisure management – QS University Rankings 2020

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught part of the programme finishes, usually in April (for September students) and in August (for January students).

Find out more about postgraduate placements

Your application

This course will be suited to applicants who:

  • Are creative and enthusiastic
  • Are able to work to tight and competing deadlines
  • Are able to work independently as well as enjoy working with other people
  • Can adapt to working with students from a diverse range of cultural backgrounds.

How to apply

Entry requirements

Careers

This course provides you with the opportunity to become immersed in the Bournemouth University Business School and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course.

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. You may also benefit from guest lectures from industry, including our alumni.

You can find out more about some of the staff that are currently teaching on the course and their research activities below. Please note that teaching staff can change.

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.