BA (Hons) Events Management (with Foundation Year option)

This multi-accredited course provides the knowledge and skillset needed to create and manage diverse events from product launches to mega-events like the Olympic Games.

UCAS Code:
N820
Institution:
B50
Delivery:
Sandwich (Thick) out of college.

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With foundation year: N821

Why study BA (Hons) Events Management at BU?

Learn from academic specialists who are actively involved in research that informs the future of the industry
Benefit from visits to local and regional event venues, as well as studying real-life case studies and hearing from industry guest lecturers
Gain an expert understanding of event marketing, financial reporting, project planning, event bidding and consumer behaviours
Study abroad at one of our many partner institutions across the world
Build your network of professional contacts, enhance your CV and employability during the 30-week work placement
This course is ranked 10th in its subject area according to the 2021 Guardian League Tables.

Find out more about the content of this course.

Interested in studying this course part-time? Enquire now.

Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the business and management skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.

Course accreditations

The accreditation bodies on our BA (Hons) Events Management course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience:

The Association for Project Management (APM) is the only chartered body recognising project management skills
Recognised as a leading university in the industry by the Institute of Travel & Tourism (ITT) Centre of Excellence. With this recognition, you can take advantage of networking opportunities, and raise your professional profile
Accredited by the Institute of Data & Marketing (IDM) means that upon successful completion of the accredited unit you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing
Awarded Graduate Gateway status with the Chartered Institute of Marketing (CIM), gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing.

Discover more about the BU Business School and explore our campus

Image description — Inside the Fusion Building, which features 27 seminar rooms, three lecture theatres, research space, a 24-station PC laboratory, rooftop terraces and numerous catering facilities, topped with a glass-domed roof. The building has achieved an Energy Performance Certificate rating of A and BREEAM Excellent; it features a range of the latest technologies designed to reduce its environmental impact.

Next start date:

September 2022, September 2023

Location:

Bournemouth University, Talbot Campus

Duration:

4 years full-time including a minimum 30-week work placement. Foundation year: 5 years full-time including a minimum 30-week work placement.

Accreditations:

The Association for Project Management (APM), The Institute of Data & Marketing (IDM) , ITT Centre of Excellence, The Chartered Institute of Marketing (CIM) Graduate Gateway

Required subjects:

All subjects considered

Entry requirements:

For September 2022 entry: 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points. For more information check out our full entry requirements.

International entry requirements:

For September 2022 entry: If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent. For more information check out our international entry requirements.

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students.

You will also benefit from regular guest lectures from industry. Previous guest lectures have included the Director of Bournemouth International Air Festival, the Managing Director of Story Events and the Vice President and Legal Advisor for the National Outdoor Event Association (NOEA).

Contact hours and assessment

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification.

Download the programme specification (pdf 566kb)Download the foundation year programme specification (pdf 286kb)

Foundation year

Core Units:

Fundamentals of Business & Management: This unit aims to develop your understanding of the business context across industry and sectors globally. You will cover the key issues and challenges facing businesses going forward and the essential role of people in dynamic, resilient and complex organisations. You will explore key functional business areas including marketing, finance, accounting, economics, people management, and organisational behaviour.
Academic & Professional Practice: You will build your confidence in both academic and professional skills. This unit will cover the academic skills which will be required at degree level study and you’ll practice them throughout the unit with support from key university services including the library and study skills team. There will also be opportunity for you to reflect on and develop your own professional skills through interactions with employers, careers services and online resources.
Fusion Business Project: You will undertake a business project based on a real issue or problem. The Fundamentals of Business & Management unit will support you in understanding key issues and challenges which could form the basis for your project. Projects will be undertaken in workplaces, community settings or part of research processes related to your chosen field of study. You will be allocated an academic mentor who will support you in developing and undertaking the project.

Year 1

You'll be introduced to the key concepts of events management. The multi-disciplinary nature of the course will attract students from a range of subjects. You may have studied business or leisure, or a performing arts course. You may have experience of running events, or you may be new to events management altogether. The mix of students on this course creates interesting groups, and students make the most of each others' backgrounds in their individual and small group work.

Core units

Event Business: This unit aims will provide you with a thorough understanding of the organisational structures, stakeholder relationships and societal challenges within the events industry. It develops core business skills required for event operations including numeracy and financial management.
Economics for Events Professionals: You will explore how event organisations use economic theories and concepts to make business decisions and how to analyse economic data so you can use these theories and concepts.
Event & Experiential Marketing: An introduction to experiential marketing, where you'll learn how to apply its principles to events marketing. You will explore the steps that lead to the effective marketing of an event and how events themselves can become part of an effective marketing campaign. The unit covers all aspects of marketing theory and practices, taking into account the current societal, economic, environmental and political contexts and trends.
Event Design: You will cover the theoretical and practical elements of event and experience design. It will develop your creative and management skills and equip you with the knowledge to identify key event design elements, stakeholders, tools and constraints.
Creativity & Innovation: You'll develop an appreciation for innovation in the business sector and specifically in the events sector and the role it plays for leadership in a competitive events environment.
Critical Studies in Events: This unit will introduce you to the theoretical principles that provide frameworks to understand the events industry. It explores how secondary data and materials can be used to understand and evaluate contemporary societal and business challenges providing a sound basis for decision making.

Year 2

Your second year will build on your knowledge and equip you with the organisational skills to be an effective manager.

Core units

Consumer Psychology for Events: You'll learn about the individual and social processes underlying and influencing consumer behaviour in order to support the development of effective strategic and tactical marketing plans. You'll learn to evaluate and apply theories to a range of event purchase and consumption situations.
Professional Development & Workplace Dynamics: You'll develop an understanding of personnel and human resources practices to effectively manage people in organisations related to events, leisure and marketing. You'll also learn to understand the legal frameworks which govern the management of people in UK organisations.
Financial Appraisal for Business: The unit aims will give you the skills and knowledge to facilitate effective planning, monitoring and control mechanisms in the events industry. You'll develop short and medium term strategic decision-making skills that are defined by clear financial criteria as well as problem-solving, numeric and analytical skills.
Live Event Development & Delivery: Working in groups, you will experience the practical implementation of setting up a live event, whilst exploring concepts and theories relevant to event management. To accomplish this, you will explore issues such as strategic planning, cultural diversity, issues of sustainability for the event industry.
Sustainable Project Management: Sustainable project and risk management are essential capabilities for event managers in the current, dynamic business environment. In this unit, students will develop core knowledge of sustainability, project and risk management, informed by current practice and research in the discipline. They will also develop analytical, problem solving and evaluative skills for efficient and effective Sustainable Project Management.
Digital Marketing Communications: Digital communications are a central part of all event marketing activity and the knowledge of the theory and application of digital marketing communications strategies are an essential skill in today’s event marketing industry. This unit combines acquiring the knowledge and understanding of the digital and social media landscape with the theoretical understanding of digital brand presence.

Placement year

Final year

In your fourth year, you'll study events in their international context and gain an appreciation for the strategic management and functions of organisations.

Core units

Strategy & Leadership: In this unit, you'll develop management skills for a service-based organisation in a complex and dynamic environment. You'll learn to apply and evaluate theories in an events context, and the material you present will be relevant for understanding and using strategies in other markets.
Final Year Project: You will complete a piece of independent work that involves the collection, interpretation, analysis and appropriate presentation of data, and the ability to relate the key findings to existing knowledge and understanding within the subject area.

Option units (choose three)

Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.
Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities.
Future of Events & Technology: Explore the creative, transformational and dark potential of the rapidly evolving technological landscape within which events find themselves.
Community, Events Sports & the Third Sector: You'll critically analyse how events and sport may approach and/or impact on contemporary societal challenges. The unit explores how organisations and communities address social policy agendas, including social justice, human rights, wellbeing and equity, while exploring how social policy campaigners can utilise events and sport in advocacy, activism, political lobbying and to further public understanding.
Event Engagement: You'll explore audience and consumer engagement theories and practices to better understand engagement and participation.
Food, Culture & Travel: You will explore the complex relationships between food, culture and travel within an international context, and from commercial and social perspectives, reflecting on aspects of critical food studies and debating a wide range of relevant topics.
Managing Crises & Disasters: This unit develops your understanding of concepts and theories of crisis and disaster management and their relevance for the travel and tourism, hospitality and events sectors. You will participate in several disaster simulation exercises, providing insights into the conduct of disaster management.
Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.
Visitor Attractions Management: A key component of the provision for both domestic and international visitors and includes historic, natural, man-made and contemporary attractions. This unit will explore the range of issues that influence both the development and management of visitor attractions both in the UK and other countries. This option unit aims to develop your awareness, understanding and appreciation of the principles and practices relating to the development and management of visitor attractions.
Sports Marketing: The sports sector is a significant part of international, national and local business. This unit will develop your understanding of this sector in economic and operational terms, and you'll learn about vital features for the day-to-day management of sport.
International Event Management: Evaluate and apply management theories and techniques to the effective organisation of international events. This unit will help prepare you for careers operating in international events and markets.
Fashion Marketing: The fashion industry is present in all areas of the service sector. You'll get the opportunity to explore how fashion can be used, through marketing, in this sector to appeal to fashion-conscious consumers. You should consider choosing this unit if you'd like a career involving fashion.
Sport Tourism: Understand sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers.
Tourism & Hospitality Design: This unit addresses the role and significance of design in and for the Tourism and Hospitality Industries. You will develop the skills necessary to appraise design in relevant real-world contexts, with an emphasis on creative thinking and practice.

Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Programme specification

Programme specifications provide definitive records of the university's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Rankings

10th

Our ranking in the UK for hospitality, event management and tourism in the Guardian League Table 2021

2nd

BU is second in the UK for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2020

10th

We are 10th in the world for hospitality and leisure management – QS University Rankings 2020

Placements

At BU, we recognise that placements are extremely valuable and can give you a head start when it comes to your future career. That’s why we offer every new student the opportunity to undertake a work placement as part of their course.

Your placement will begin after your second year of study and must last a minimum of 30 weeks. You can even choose to undertake your placement abroad – giving you the opportunity to develop yourself personally, academically, and professionally and gain skills to help you stand out in the job market.

Find out about BU students’ experiences on placements All you need to know about placements

How placements benefit you

A placement should be a highly rewarding experience for you and the employing company and we do our best to ensure that everyone involved feels that they have got the most that they can from the experience.

Placements provide a great opportunity to make your first career steps and enhance your employability while you’re completing your studies. You’ll get the opportunity to:

Put the theory learnt throughout the course into professional practice
Enhance your study and help you decide on subject options (where appropriate)
Learn a wide range of skills such as time management, problem solving and team work (all of these are important to succeed in any career)
Make contacts, as it is not uncommon for our students to be offered permanent positions to return to after graduating
Gain a real insight into how the industry operates in roles that would be almost impossible to achieve for an outsider
Many of our students, during their placement, are given responsibilities normally associated with graduate trainees.

What support will be available?

We will provide a great deal of help and support to ensure you achieve a rewarding and satisfying placement. We have strong links to outside agencies and organisations to best support you along your professional development, and dedicated placement officers to support you.

Our students perform very well on placement and a number of firms return to us year-on-year to source BU placement students.

Our placement students have previously worked with

Your application

This course will suit applicants who:

Enjoy working with other people
Can do more than one thing at once
Are flexible with time and energy levels
Are creative and enthusiastic
Can adapt to varying demands/workloads.

How to apply

What we’re looking for

Students on this course will typically have a passion for events and appreciation for their wide scope. Events occur in many aspects of our professional and personal lives, conferences, exhibitions, product launches, corporate functions, weddings, sport events, political events, community events, festivals and many more.

Students studying on this course will have a proven ability to work well with others and in varying situations and circumstances. The events field is one that can be fast paced, yet rewarding and satisfying.

Our course tends to suit people who are open to work with others to reach a common goal, or in this case a successful event. Students who study on our course bring a range of different experiences with them, from the school environment and sometimes outside activities, whether it is music, sport, drama or the arts.

We encourage applications from those individuals who are interested to try new things, have the ability to work well in groups and are prepared to commit to their studies in the field of events management.

Selection methods

How we assess your application

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, reference and personal statement, and in some cases, your performance at an interview or a portfolio review. Typically, we make an offer at the bottom of the tariff range.

AccessBU gives you the chance to tell us more about you and your life experiences if you haven’t had the same educational opportunities as other applicants. If you are eligible for AccessBU, your offer could be up to 16 UCAS Tariff Points below the published tariff.

Our offer making process

Our offer-making will typically be based on your most recent qualifications, including any required subjects where applicable. We'll consider all qualifications when assessing your application, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will confirm your place.

Entry requirements

This course requires 104–120 UCAS tariff points including a minimum of 2 A-levels or equivalent. We are happy to consider a combination of qualifications and grades to meet the overall tariff, for example A-levels A*CC, ABC, BBB or BCC, BTECs DDM or DMM. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.

If you do not meet these requirements, you may want to consider our foundation year, a one-year course that will prepare you for degree-level study.

Calculate your UCAS tariff points

2022 entry
Numeracy and literacy requirements (e.g. GCSEs)	GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework. See all of the equivalencies.
A-level and AS levels	104–120 UCAS tariff points from a minimum of two A-levels.
Advanced Welsh Baccalaureate – Skills Challenge Certificate	We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Access to HE Diploma	102–118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
BTEC National	Extended Diploma: Distinction, Merit, Merit (112 UCAS tariff points) Diploma: Distinction, Distinction (104 UCAS tariff points) Foundation Diploma/ 90-credit Diploma:* We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff Extended Certificate/ Subsidiary Diploma: This qualification is accepted as part of the overall tariff.
Cambridge International Pre-U Diploma	104–120 UCAS tariff points from a minimum of two principal subjects.
Cambridge Technical	Extended Diploma: Distinction, Merit, Merit (112 UCAS tariff points) Diploma: Distinction, Distinction (104 UCAS tariff points) Subsidiary Diploma:* We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff Introductory Diploma: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Extended Project Qualification	We accept this qualification, but it must be accompanied by two A-level sized qualifications to meet the overall UCAS tariff.
International Baccalaureate Certificates	104–120 UCAS tariff points from a minimum of two Higher Level certificates.
International Baccalaureate (Diploma)	An overall score of 28–31 points.
Scottish Highers	104–120 UCAS tariff points from a minimum of four Scottish Highers.
Scottish Advanced Highers	104–120 UCAS tariff points from a minimum of two Scottish Advanced Highers.
T Levels	We will recognise T Level qualifications at a suitable level (and in a suitable subject, if applicable).

Foundation year entry requirements

Numeracy and literacy requirements	There are no GCSE requirements. The foundation year will cover these skills in preparation for degree study.
For September 2022 entry	48–72 UCAS tariff points.

International entry requirements

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.	Please see below some examples of the qualifications for entry onto Year 1 for September 2022 entry: Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course Hong Kong HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course All India Senior School Certificate Examination (Standard XII) 60-70% Italian Esame di Stato with 60-70%. Grade depends on the course Titulo de Bachillerato with 6 or 7. Grade depends on the course We offer a number of preparatory programmes through Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU. Options include: Foundation Certificate in Business, Law and Finance International Year One in Business. English language requirements If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally: For September 2022 entry: IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent. View further information about our English language requirements. If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page.

Please see below some examples of the qualifications for entry onto Year 1 for September 2022 entry:

Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
Hong Kong HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
All India Senior School Certificate Examination (Standard XII) 60-70%
Italian Esame di Stato with 60-70%. Grade depends on the course
Titulo de Bachillerato with 6 or 7. Grade depends on the course

We offer a number of preparatory programmes through Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

For September 2022 entry: IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

Other useful information

AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website.

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

Careers

The field of events management is varied and exciting to work in and this degree will prepare you for a range of roles in the sector. The work placement you undertake will allow you to make valuable contacts within the events management industry and will help you to improve your employment prospects.

92% of our students are in work or further study within fifteen months of finishing their course.

Industries and alumni employers

As well as working at events management agencies, venues and conference and exhibition centres, you can find a role within a charity, a corporation or a sports organisation that regularly hosts large-scale events.

Our alumni have held roles in a number of high-profile organisations, including Sainsbury’s, Renault, Warner Bros., Sky, Merlin Entertainments, Financial Times, Royal Horticultural Society and ITV.

Typical starting job roles

This course can open up a wide variety of career opportunities.

Graduates take up roles such as:

Account Executive
Business Development Manager
Conference and Events Manager
Digital Marketing Executive
Events Consultant
Events Manager
Events and Marketing Assistant
HR assistant
Venue Marketing Co-ordinator
Wedding Planner or Sponsorship
Project Manager.

The skills you learn stand you in good stead for your continuing professional development too – giving you more control over your career direction.

Accreditations

We are a member of several industry organisations, allowing you to share information and knowledge with other events professionals and to make contact with those already working in the sector. These organisations are; International Special Events Society (ISES), Event and Visual Communication Association (EVCOM), Meeting Professionals International (MPI) and National Outdoor Events Association (NOEA).

Further study

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our postgraduate section for further details about our range of Master’s degrees.

Research degrees

If you are a BU graduate you are eligible for a 20% ‘loyalty’ discount on the published fees for further programmes with us!

Depending on your qualifications and experiences, you can choose to undertake a MRes or PhD level research degree. Bournemouth University has a strong events research foundation within our Department of Sport and Event Management through a number of research centres, which explores theory, education and professional practice.

Visit our postgraduate research courses for further details about research degree options with the Bournemouth University Business School and the funding options available.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be. You’ll also find you could benefit from a range of discounts as a student.

Find out more about budgeting and living expenses

No hidden extras

What’s included in your tuition fee?

Your tuition fee covers expenses associated with your course including tuition materials, access to facilities, mandatory field trips and the following:

Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placement
A range of student services – advisors, help desks, counsellors, placement support and careers service
Access to Brightspace, our virtual learning environment, which offers a responsive and personalised learning experience with powerful learning analytics capabilities.
The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
IT labs (some open 24/7), wireless network, AV equipment to borrow
Peer Assisted Learning (PAL) scheme
Disability and additional learning support
The BU Language Centre to help you develop/improve foreign or English language skills
24 hours a day, 365 days a year security team.

Costs of living and other expenses you need to consider

Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:

Laptops, tablets and mobile devices.
Accommodation and living costs. Our accommodation price guide can be found on our website
Clothing or equipment costs required for your placement.
Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Students’ Union shops stock a wide range of stationery supplies on both campuses.
Travel costs to and from the University campus. An annual bus pass is included in your rent if you are living in halls of residence/Unilet accommodation
Travel costs to and from your placement (both in the UK and overseas) and any expenses relating to placements e.g. travel for interviews, accommodation whilst undertaking placement, specialist clothing etc. Information about funding a placement year can be found here.
Travel costs, outdoor wear and footwear for optional field trips (where applicable)
Sport BU membership.

Repeat units

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that teaching staff can change.

Dr Paola Vizcaino - Senior Lecturer & Programme Leader

Dr Paola Vizcaino is an early career academic and holds the position of Senior Lecturer in Events Management in the Department of Sport & Event Management, in the Business School. Before embarking on an academic career, Paola worked as Head of the Investment Projects Department at the Ministry of Tourism in central Mexico, where he supervised tourism investment projects and organised a wide range of events. Paola holds a Master’s degree on Tourism Management and Planning from the University of Alicante (Spain), and completed a PhD in Tourism Studies at the first tourism faculty in Latin America (UAEMex) with funding from the Mexican Commission for Science and Technology (CONACyT). His PhD thesis investigated women’s processes of empowerment in relation to their work as producers and vendors of pottery handicrafts catering to the tourist market in central Mexico.

View Dr Paola Vizcaino’s staff profile

Dr Miguel Moital - Principal Academic

Dr Miguel Moital is a Principal Academic in Events Management in the Department of Events & Leisure, Business School. He had completed a BA in Tour Operating Management and PG Dip in Tourism Management in Portugal, where he also worked in higher education for ten years before he joined BU. Miguel currently lectures two undergraduate units (Consumer Experience & Behaviour [Events] and International Event Management) and one Masters unit (Event Principles and Practice). Miguel is the department’s Global Engagement Lead.

Miguel has been published in several journals, including Tourism Management, the IJCHM, Journal of Service Management, The Service Industries Journal, Event Management and the International Journal of Festival & Event Management. He has also presented more than 20 papers in international conferences.

View Dr Miguel Moital’s staff profile

Dr Mary Beth Gouthro - Senior Lecturer

Dr Mary Beth Gouthro is a Senior Academic in Business School (and previously School of Tourism). Some of her responsibilities in the course involve graduate and professional engagement with industry to enhance the learning opportunities to students. Outside of this, Mary’s primary research interests in the field span the event experience; event evaluation and qualitative methods of research in events & leisure.

Mary is originally from Canada, and her professional background draws from a cross-section of industry experience that spans working with charities, corporate organisations and government. This work experience also involves the planning and management of professional events in Canada, the US and UK. Mary is also active with professional networking associations, including the International Live Events Association (ILEA); Association for Event Management Educators (AEME) and Leisure Studies Association (LSA).

View Dr Mary Beth Gouthro’s staff profile

Dr Katherine King - Senior Lecturer

Dr Katherine King is a Senior Lecturer in Leisure Cultures in the Business School. Her research interests focus on the geographies of sport and leisure, in particular, the interconnections between identities, lifestyles and sport and leisure spaces She specialises in qualitative research and her recent work explores participation in cycling, lifestyle sports and youth leisure.

Katherine completed her PhD research in the School of Environment at the University of Brighton in 2009. Her PhD research, supported by the Forestry Commission, explored young people’s participation in lifestyle sports in green spaces, explicitly focused on mountain biking. She has also worked as a youth researcher at Brunel University on an AHRC funded research project investigating youth people’s religious experiences and identities in multi-faith settings and as a researcher on several projects focused on participation in sport, leisure and events in both the UK and Australia.

Katherine is a member of the Leisure Studies Association Executive Board and the Administrator for the journal Leisure Studies.

View Dr Katherine King’s staff profile

Course changes

Changes for 2022 entry

Date	Changes to this course
01/10/2021	Where the change was made: Fees box. Change: Placement fee for September 2022 entry amended to £1,850. Previous text: £850.

Changes in 2019

Date	Changes to this course
22/11/2019	Where the change was made: Course details Change: Languages module in final year updated to specify it offers French or Spanish (Advanced) study.

Changes in 2018

Date	Changes to this course
19/09/2018	Where the change was made: 2019 entry requirements Change: The 2019 entry requirements have been adjusted Previous text: 112-120 tariff points including a minimum of 2 A-levels or equivalent
26/06/2018	Where the change was made: Course details Change: Following a course review the unit content has been revised and updated for September 2019 onwards.The previous content can be found in the programme specification.
05/06/2018	Where the change was made: Programme specification Change: The final year option unit Digital Marketing has changed coursework assessment weighting from a 70/20 split to 50/50 so each piece of coursework is now equally weighted.
28/02/2018	Where the change was made: Course details Change: Addition of optional units for Level 6 students: Tourism & Hospitality Design, Food Culture & Travel, Managing Crisis & Disaster These added units replace the Hospitality Management unit previously offered. Previous text: Hospitality Management: The hospitality industry meets the needs and expectations of businesses and leisure users through a range of service providers. This unit will develop your understanding of the hospitality industry in economic and operational terms, and you'll learn about vital features for the day-to-day management of hospitality units.

Changes in 2017

Date	Changes to this course
14/11/2017	Where the change was made: Fees Change: After an annual review of the placement year tuition fee, a price increase in line with current inflation, equating to 3% has been introduced. Previous text: £790
06/09/2017	Where the change was made: Key facts and 2018 entry requirements Change: 2018 entry requirements have changed to: 112-120 tariff points including a minimum 2 A-levels or equivalent. BTEC Extended Diploma: DMM. Previous text: 120 tariff points including 2 A-levels or equivalent. BTEC Extended Diploma: DDM
06/09/2017	Where the change was made: 2018 entry requirements Change: 2018 GCSE entry requirements have changed to: GCSE English and Mathematics grade C (or grade 4 in the reformed GCSE grading) or equivalent qualifications. Previous text: minimum of 4 GCSEs grades A* - C (or grade 4 or above in the newly reformed GCSE grading) including Maths and English or equivalent qualifications.

What our graduates think

Rees Hitchcock

Since graduating from BU, I’ve worked in creative agencies and the music industry. I’ve managed to apply all of my final year units directly to my career.

What our graduates think

Sarah Coulthard

My work placement was absolutely fantastic. The knowledge you gain makes it a priceless experience and I would heavily recommend a work placement to anyone.

What our students say

Luke Redfern

The course content is perfectly poised to produce a graduate with a full understanding of the events industry and an asset to any events management company.

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.

BA (Hons) Events Management (with Foundation Year option)

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Polly Cartwright talks about the decision to come to university and her placement year at Microsoft

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Events Management students pitch creative concepts to local businesses

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What our graduates think

Rees Hitchcock

What our graduates think

Sarah Coulthard

What our students say

Luke Redfern