We’ve developed this dynamic course following extensive consultation with numerous industry bodies and various national governing bodies; the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and commercial sport operators to make sure it’s as relevant as possible to the ever-changing sports industry.
As a result, this course has a blend of academic and practical elements combining to produce critically-informed and well-rounded graduates who are ready to manage, influence and lead in the world of work. The course covers a detailed understanding of sport, management, marketing, leadership, finance and business principles with an appreciation of the complex global social contexts in which these operate.
You’ll gain varied practical experience throughout your course thanks to your flexible work placement. You can either complete a minimum 30-week placement or a short 6-week placement. Your work placement provides you with a fantastic opportunity to put your learning into practice and make professional connections.
We have developed an international reputation in a number of fields, and continue to shape sport research and practice. We undertake a range of collaborative projects with local and international partners and we provide opportunities for you to engage in educational, research and work activities with our global partner institutions in, for example, USA, Germany, Holland, Norway and Australia.
This course is accredited by the Institute for Data & Marketing (IDM). Upon successful completion of the accredited unit/module, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.
87% of our final year students said that staff are good at explaining things. Join us on live chat now to find out more, or register to meet us at an Open Day.
I thoroughly enjoyed my placement year. It has provided me with invaluable experience – working at a Premier League football club is a big thing at 21, and a label I am extremely proud to hold.” – Thomas Spring, 1st Team Player Recruitment Analyst at AFC Bournemouth
If you’re passionate about sport and you’re a high-performing sport athlete with the desire to continue developing your talents whilst you’re studying, then have a look at our BU Sport Scholarships which are available to help support you financially. Assistance is provided for coaching, equipment, competition entry fees, travel expenses and/or support services.
See Course details for more information.
Interested in studying this course part-time? Enquire now.
All statistics shown throughout this page are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.
Next start date:
September 2021, September 2022
Bournemouth University, Talbot Campus
3 years full-time with a 6-week placement, or 4 years full-time with a minimum 30-week placement
Accredited by Institute of Data & Marketing (IDM)
All subjects considered
For September 2021 entry: 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. For more information check out our full entry requirements.