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MA Marketing Communications

This course will equip you with cutting-edge knowledge and skills to be agile in industry and to define new industry practice.

  • Delivery:
    Full time according to Funding Council definitions, Full-time with placement, Part-time

Why study MA Marketing Communications at BU? 

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective 
  • Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling 
  • Develop insights into the latest techniques of marketing communications research and practice 
  • Benefit from strong industry connections with relevant professional bodies in the UK 
  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course 
  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field. 

Find out more about the content of this course.

Course accreditation

Branded Content Marketing Association (BCMA)

Students can benefit from a special member rate and free access to select Branded Content Marketing Association Accreditation (BCMA) events. 

Chartered Institute of Public Relations (CIPR)

This course is recognised by the CIPR. Students who successfully complete the course can benefit from being fast-tracked to full professional membership grade of CIPR (MCIPR) – one year after graduation rather than two. Student members can access professional networking events (you can join five regional or sectoral groups of the CIPR). As a student member, you can also benefit from substantial membership fee savings early on in your professional career. 

Key information

Next start date:

January 2022, September 2022, January 2023, September 2023

Location:

Bournemouth University, Talbot Campus

Duration:

September- 1 year full-time or 2 years full-time with placement. 2 years part-time or 30 months part-time with placement. January- 16 months full-time or 2 years full-time with placement. 2 years part-time or 30 months part-time with placement

Accreditations:

Branded Content Marketing Association (BCMA)

Entry requirements:

A Bachelors Honours degree with 2:2, or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in each component of speaking, writing, listening and reading. For more information see our full entry requirements

Graduate Gateway

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

Download the programme specification (pdf 354kb)

Your application

Placements

An exciting and valuable part of your studies with us is the opportunity to engage in a 30-week optional placement during this degree. The placement provides you with the experience of how an organisation operates, as well as an opportunity to enhance your personal development and future employability. This means you can begin to put theory into practice.

Find out more about placements for postgraduate students

Entry requirements

Careers

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

  • Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
  • Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
  • Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
  • Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per year. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course, you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.