Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.
This new MA Marketing Communications course will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. As such, you will be equipped with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.
This flexible course offers both a January and September intake and is open to applications from both students who have not necessarily studied marketing communication at undergraduate level, as well as those who are changing career tracks and require developing their existing knowledge and understanding of the marketing communications discipline.
This new programme comprises of an innovative curriculum that is balanced in terms of academic rigour and practical relevance and will offer students the opportunity to develop insights into the latest techniques of marketing communications research and practice.
An added option to the course is an optional 30 week professional placement within the communication or media sector, designed to enhance your employability after graduation.
MA Marketing Communications also benefits from strong industry connections with relevant professional bodies in the UK including accreditation from the Branded Content Marketing Association (BCMA), recognition from the Chartered Institution of Public Relations and Chartered Institute of Marketing Graduate Gateway.
Next start date:
September 2019, January 2020, September 2020, January 2021
Bournemouth University, Talbot Campus
1 year full-time (September intake) or 16 months full-time (January intake) with or without optional placement. 2 years part-time without optional placement or 30 months part-time with optional placement (September and January intake)
Branded Content Marketing Association (BCMA)
A Bachelors Honours degree with 2:2, or equivalent. For more information check out our full entry requirements.
International entry requirements:
If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in each component of speaking, writing, listening and reading. For more information see our full entry requirements.