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MA Marketing Communications

  • Delivery:
    Full time according to Funding Council definitions, Sandwich (Thick) out of college.

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders.

This new MA Marketing Communications course will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. As such, you will be equipped with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.

This flexible course offers both a January and September intake and is open to applications from both students who have not necessarily studied marketing communication at undergraduate level, as well as those who are changing career tracks and require developing their existing knowledge and understanding of the marketing communications discipline.

This new programme comprises of an innovative curriculum that is balanced in terms of academic rigour and practical relevance and will offer students the opportunity to develop insights into the latest techniques of marketing communications research and practice.

An added option to the course is an optional 30 week professional placement within the communication or media sector, designed to enhance your employability after graduation.

MA Marketing Communications also benefits from strong industry connections with relevant professional bodies in the UK including accreditation from the Branded Content Marketing Association (BCMA), recognition from the Chartered Institution of Public Relations and Chartered Institute of Marketing Graduate Gateway.

Key information

Next start date:

September 2019, January 2020, September 2020, January 2021

Location:

Bournemouth University, Talbot Campus

Duration:

1 year full-time (September intake) or 16 months full-time (January intake) with or without optional placement. 2 years part-time without optional placement or 30 months part-time with optional placement (September and January intake)

Accreditations:

Branded Content Marketing Association (BCMA)

Entry requirements:

A Bachelors Honours degree with 2:2, or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in each component of speaking, writing, listening and reading. For more information see our full entry requirements

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

Download the programme specification (pdf 354kb)

Your application

Placements

An exciting and valuable part of your studies with us is the opportunity to engage in a 30-week optional placement during this degree. The placement provides you with the experience of how an organisation operates, as well as an opportunity to enhance your personal development and future employability. This means you can begin to put theory into practice.

Find out more about placements for postgraduate students

Entry requirements

Careers

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

  • Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
  • Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
  • Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
  • Be able to develop, implement and evaluate effective marketing communications programmes responsibly.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per year. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course, you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. Please note that staff can change.