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MA Advertising

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  • Delivery:
    Full time according to Funding Council definitions, Sandwich (Thick) out of college.

The world we see is the result of the stories we tell. If we want to change the world, we need to change our stories.

Developed in consultation with the agencies with whom we work, the MA Advertising course will provide you with an opportunity to gain the conceptual, strategic and practical skills necessary to ‘get out in front of’ three important trends:

  • The demand by consumers that brands and organisations change their practices to address our world’s urgent social and environmental challenges
  • The demand by brands and agencies for graduates able to design strategies and materials that respond creatively and effectively to these challenges
  • The demand by university applicants that courses prepare them for careers in which they can ‘make a difference’

Why choose MA Advertising?

  • Apply your knowledge to genuine business solutions through working on live client briefs 
  • Gain the skills to pitch and present your ideas in feedback sessions simulating the professional environment 
  • Develop and deliver in-depth investigation into contemporary industry issues
  • Benefit from our strong industry connections and network of guest speakers
  • Take advantage of interdisciplinary study opportunities collaborating across the Faculty of Media & Communication. Your work could include making a film, print advertisement, augmented reality app or voice bot for example
  • Choose to complete either a standard research dissertation or consultancy project
  • Enhance your experience further during an optional 30- week professional placement after the taught component of the course 
  • Achieve the Institute of Practitioners in Advertising (IPA) Foundation Certificate alongside your degree 
  • Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year.

See Course details for information including how this course will be delivered safely if you’re starting in January 2021 in response Covid-19.

Key information

Next start date:

January 2021, September 2021, January 2022, September 2022


Bournemouth University, Talbot Campus


1 year full-time (September start), 15 months full-time (January start), 2 years full-time with optional 30-week placement


Accredited by the Institute of Data & Marketing (IDM). Aligned to the Institute of Practitioners in Advertising (IPA) and The Advertising Association. A member of The European Association of Communications Agencies (EACA)

Entry requirements:

A Bachelors Honours degree with 2:2, or equiavlent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading. For more information see our full entry requirements

Industry accreditation and recognition

Based in BU’s widely respected Faculty of Media & Communication, the MA Advertising course has an excellent reputation within the UK marketing, branding and corporate communications sector.

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. 

Our teaching team is committed to assisting you to become:

  • Capable professionals, able to successfully pursue professionally rewarding and personally fulfilling self-directed careers
  • Informed and engaged citizens, capable of making positive contributions to their respective communities
  • Reflective, self-aware and committed lifelong learners

Download the programme specification (pdf 543kb)

Your application

Entry requirements


The MA Advertising course has an excellent reputation within the UK marketing, branding and corporate communications sector. 

The course will give you a clear appreciation of the strategic dimensions of advertising and the management of creativity. Upon completing this course, you will possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques.

After completing this course you’ll be prepared to work agency- and client-side. Some of our graduates can be found working in top agencies including Saatchi & Saatchi, Fallon and Ogilvy Mather, and for clients in a wide range of industries from entertainment to automotive.

All information shown has been taken from Destination of Leavers from Higher Education (DLHE) or BU institutional data unless otherwise stated.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. You may  also benefit from guest lectures from industry, including our alumni. Please note that teaching staff can change. 

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.