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  • Delivery:
    Full time according to Funding Council definitions

This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist.

The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.

MA Advertising has academic, professional and practical relevance and our Faculty of Media & Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections; the course is accredited by The Institute of Data & Marketing (IDM) entitling you to take the Certificate in Digital Marketing exam and to apply to the 2020 summer school, a week working with agencies & networking in June. You can also enter their Student Competition as well as attend other creative and data workshops throughout the year. Furthermore, this course offers you the opportunity to achieve the Institute of Practitioners in Advertising (IPA) Foundation Certificate, the acknowledged base-level qualification for anyone who works in an IPA member agency.

Bournemouth University are members of The European Association of Communications Agencies (EACA) and Design & Art Direction (D&AD), providing a range of further benefits for students. 

Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.

Key information

Next start date:

September 2019, September 2020

Location:

Bournemouth University, Talbot Campus

Duration:

1 year full-time

Accreditations:

The Institute of Data & Marketing (IDM)

Required subjects:

Advertising, Marketing or Communications

Entry requirements:

A Bachelors Honours degree with 2:2 in a required subject. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading. For more information see our full entry requirements

Course details

On this course you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

Download the programme specification (pdf 543kb)

Your application

Entry requirements

Careers

This course will give you a clear appreciation of the strategic dimensions of advertising and the management of creativity. Upon completing this course, you will possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques.

After completing this course you’ll be prepared to work agency- and client-side. Some of our graduates can be found working in top agencies including Saatchi & Saatchi, Fallon and Ogilvy Mather, and for clients in a wide range of industries from entertainment to automotive.

All information shown has been taken from Destination of Leavers from Higher Education (DLHE) or BU institutional data unless otherwise stated.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. You may  also benefit from guest lectures from industry, including our alumni. Please note that teaching staff can change.