MA Advertising

Interested in making a difference in the world and pursuing a personally rewarding career? This course will allow you to develop the skills needed to lead brands in meeting the demands of consumers to address urgent social and environmental challenges.

  • Delivery:
    Full time according to Funding Council definitions, Full-time (with placement), Full-time with placement

Why study MA Advertising at BU? 

  • Develop your knowledge and skills by working on live briefs set by our network of advertising agencies 
  • Develop and enhance your ability to devise, articulate and interrogate ideas 
  • You'll gain an in-depth understanding and the ability to respond to the issues and challenges currently facing the industry 
  • Learn to see strategy as a powerful creative practice 
  • Make contacts and connections with our network of agencies and leading speakers from the industry 
  • Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year. 

Find out more about the content of this course.

Course accreditation

The course offers you the opportunity to achieve the IPA (Institute of Practitioners in Advertising) Foundation Certificate: the base-level qualification for anyone who wants to work in an IPA member agency. 

It is also accredited by the IDM (Institute of Data and Marketing), entitling you to take the Certificate in Digital Marketing exam and to apply to the summer school in which you'll spend a week in June working (and networking) with agencies. You are also entitled to enter the DMA Talent Marketing Challenge and to attend creative and data workshops held throughout the year. 

Key information

Next start date:

January 2023, September 2023, January 2024, September 2024


Bournemouth University, Talbot Campus


1 year full-time (September start), 15 months full-time (January start), 2 years full-time with optional 30-week placement


Accredited by the Institute of Data & Marketing (IDM). Aligned to the Institute of Practitioners in Advertising (IPA) and The Advertising Association. A member of The European Association of Communications Agencies (EACA)

Entry requirements:

A Bachelors Honours degree with 2:2, or equivalent. For more information check out our full entry requirements.

International entry requirements:

If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading. For more information see our full entry requirements

Industry recognition

Based in BU’s widely respected Faculty of Media & Communication, the MA Advertising course has an excellent reputation within the UK marketing, branding and corporate communications sector.

In consultation with the agencies with which we work, the MA Advertising programme was redesigned in 2020 to respond to three important trends:

  • The demand by consumers that brands and companies change their practices to address urgent social and environmental challenges
  • The demand by brands and agencies for graduates able to respond effectively and creatively to these challenges
  • The demand by students for the knowledge and skills needed to be able to pursue rewarding careers that enable you to ‘make a difference’

Course details

On this course, you will be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians, and research students. You will also benefit from regular guest lectures from the industry. 

Our teaching team is committed to assisting you to become:

  • Capable professionals, able to successfully pursue professionally rewarding and personally fulfilling self-directed careers
  • Informed and engaged citizens, capable of making positive contributions to their respective communities
  • Reflective, self-aware, and committed lifelong learners.

Download the programme specification (pdf 543kb)Find out about recent guest speakers

Your application

Entry requirements


The course will give you a clear appreciation of the strategic dimensions of advertising and the management of creativity. Upon completing this course, you will possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques.

After completing this course you’ll be prepared to work agency- and client-side. Some of our graduates can be found working in top agencies including Saatchi & Saatchi, Fallon and Ogilvy Mather, and for clients in a wide range of industries from entertainment to automotive.

All information shown has been taken from Destination of Leavers from Higher Education (DLHE) or BU institutional data unless otherwise stated.

Costs and fees

You can find full information about the deposits required and how to pay your fees in our postgraduate fees and funding section, including details of the Postgraduate Loan (subject to fee status).

All fees are quoted in pounds sterling and are per annum. Fees quoted are for tuition only unless stated otherwise. Your tuition fees will be the same for each year of your course. 

Find out more about living expenses for postgraduate students

Our staff

On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course. You may  also benefit from guest lectures from industry, including our alumni. Please note that teaching staff can change. 

Course changes

Statistics shown throughout this page are taken from Unistats and BU institutional data unless otherwise stated.