This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist.
The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.
MA Advertising has academic, professional and practical relevance and our Faculty of Media & Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), The European Association of Communications Agencies (EACA), Design & Art Direction (D&AD) and the Institute of Data & Marketing (IDM).
Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.
Next start date:
September 2019, September 2020
Bournemouth University, Talbot Campus
1 year full-time
Institute of Practitioners in Advertising (IPA), The European Association of Communications Agencies (EACA), Design & Art Direction (D&AD) and the Institute of Data & Marketing (IDM)
Advertising, Marketing or Communications
A Bachelors Honours degree with 2:2 in a required subject. For more information check out our full entry requirements.
International entry requirements:
If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading. For more information see our full entry requirements.