For September 2020 entry: In order to take advantage of new approaches to learning and teaching, as well as developments in industry to benefit our students we regularly review all of our courses.
This course is currently going through this process and we will update this page in January to give you full information about what we will be offering once the review process has concluded.
This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist.
The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.
MA Advertising has academic, professional and practical relevance and our Faculty of Media & Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections; the course is accredited by The Institute of Data & Marketing (IDM) entitling you to take the Certificate in Digital Marketing exam and to apply to the 2020 summer school, a week working with agencies & networking in June. You can also enter their Student Competition as well as attend other creative and data workshops throughout the year. Furthermore, this course offers you the opportunity to achieve the Institute of Practitioners in Advertising (IPA) Foundation Certificate, the acknowledged base-level qualification for anyone who works in an IPA member agency.
Bournemouth University are members of The European Association of Communications Agencies (EACA) and Design & Art Direction (D&AD), who accredit this course and provide a range of further benefits for students.
Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.
Next start date:
September 2020, September 2021
Bournemouth University, Talbot Campus
1 year full-time
Institute of Practitioners in Advertising (IPA), The European Association of Communications Agencies (EACA), Design & Art Direction (D&AD) and the The Institute of Direct and Digital Marketing
Advertising, Marketing or Communications
A Bachelors Honours degree with 2:2 in a required subject. For more information check out our full entry requirements.
International entry requirements:
If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading. For more information see our full entry requirements.