Throughout the MA Advertising course you will be regularly exposed to the views – and provided with advice from – leading global industry professionals to expand your knowledge of contemporary advertising practice and to help prepare you for a career in the industry. You can find some examples of previous presenters on this page.
Rory Sutherland, Vice Chairman of Ogilvy
Rory is the Vice Chairman of Ogilvy where he co-founded a behavioural science practice – Ogilvy Change – within the agency.
Rory was a copywriter and creative director at Ogilvy for over 20 years and has served as President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact and also writes occasional pieces for Wired. He is the author of two books: The Wiki Man and the best-selling Alchemy: The surprising Power of Ideas which don't make Sense published in 2019.
Rory works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies talk about bought, owned and earned media, we also look for invented media and discovered media: seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
As valuable as advertising is economically, it is perhaps more valuable in persuading people to act in new ways for the greater good - sustainability is in many ways a marketing challenge. BU’s revised programme is refreshingly bold and exactly right.
- Rory Sutherland on the MA Advertising programme at BU:
David worked in advertising and brand development since 1969, mostly in the drinks business. David created the brands Baileys Irish Cream, Le Piat d'Or, Smirnoff Black, Ciroc, Tanqueray Ten, J&B Jet, The Singleton, Aqua Libra, Purdey's, Sheridan's, Spey Royal and Coole Swan: the world's best cream liqueur. David is the author of the book That S*it Will Never Sell! For a preview, see his website www.thatshitwillneversell.com.
Britain's First Black Female Creative Director, Jo is an award-winning creative lead with unrivalled global experience in marketing and advertising. Having worked and lived in the UK, EMEA, USA and MENA, she has a wealth of experience, not only in marketing billion-dollar brands at scale such as Coca-Cola, P&G and Walmart, but just as importantly, in understanding diversity and culture. Jo is a guest lecturer at several universities and loves to mentor. She is annoyed that her miniature poodle Winston, has more social media followers than she does, but she’s working on that.
Chrissy Levett, Founder, CEO and Creative Director of Creative Conscience
Creative Conscience is an action focused charity / not for profit and operate as a global digital platform, a movement that uses creativity for a better world. Creative Conscience encourages, trains and rewards creative thinking for social justice and sustainability. In her past role as Creative Director, Chrissy has won numerous industry awards for branding, is a TEDx speaker and is committed to using design & creative thinking to solve global challenges and as a form of positive activism.
Education is at the heart of the organisation: the vision is to build 'creative purpose' into educational systems across the world for every subject and at every level. Creative Conscience are currently working with IBM to develop ways to do this whilst gathering the data to prove the positive effects of this on mental well-being.
Epoch Academy, James Cook
Epoch has been proud to partner with Bournemouth’s MA Advertising programme for a number of years, setting live briefs, offering portfolio reviews and ultimately welcoming several, talented graduates into our team. The effort that Rutherford and his colleagues put into ongoing agency relationships, and the simple fact that live briefs are worked into the curriculum itself, is a true testament to the course’s ability to prepare students for industry life.
Humberto Henderson, Office of the United Nations High Commissioner for Human Rights
Dr. Humberto Henderson holds a Doctorate in Law and Social Sciences as well as a Post Graduate Degree in International Law from the Faculty of Law of the University of the Oriental Republic of Uruguay. A professor in the Faculty of Law at the University of the Republic of Uruguay, and a visiting lecturer at Latin American and Caribbean universities and law schools, Dr. Henderson has held numerous positions in the United Nations since 1997, specialising in the areas of labour, political and legal advice, human rights and public security.
Dr. Henderson held posts in the international missions of 20 countries and served as a Senior Human Rights Advisor for Latin America at FREEDOM HOUSE in Washington DC. He is the author of two books and more than 65 articles in various languages on human rights and the international human rights law.
Ada Chukwudozie, Communications Strategist & Human Behaviour Analyst for UNICEF (Botswana)
A graduate of MA Advertising at BU in 2015, Ada Chukwudozie is a marketing (and) communications strategist and human behaviour analyst. She graduated from BU’s MA Advertising (MAAD) programme (she really wants to make this MAAD a ‘thing’) in 2015 and joined Leo Burnett Lagos to plan numerous ad campaigns and drink lots of Red Bull.
Ada left Leo Burnett in 2019 to join UNICEF Botswana where she currently serves the children and youth of Botswana as the HIV Officer, Communications and Innovation. She believes in putting people at the centre of her strategies and that creativity and empathy have the power to change human behaviour. Oh, and she also imagines herself to be eclectic…possibly because she’s Nigerian.
Sam Olive – Planning Controller at Thinkbox
With nearly 20 years’ experience in the industry Sam’s early media career was spent working for Cinema media owners Pearl & Dean and then The National Magazine Company, before moving agency side in 2006 and refocusing on the world of TV. Sam spent several years as a TV Planner and buyer working for Independent agency Total Media and then the UK’s largest media agency Mediacom.
In 2014 Sam joined marketing and media consultancy company Ebiquity as an Account Manager before joining Thinkbox in 2016 as a Planning Controller where he helps spread the word of the power of TV to the industry.
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. From ensuring that the facts about TV are known (and myths challenged) to understanding how and why TV advertising works, explaining how TV is changing, showcasing innovative and affordable solutions and constantly providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help businesses meet their marketing objectives.
Rebecca Hawkes, The Resolution Foundation
The Resolution Foundation is an independent think-tank focused on improving the living standards of those on low-to-middle incomes. We work across a wide range of economic and social policy, combining our core purpose with a commitment to analytical rigour. The Foundation works on issues such as incomes and inequality; jobs, skills and pay; housing, wealth and debt; tax and welfare; public finances and the economy. We inform public debate, alongside key decision makers in government, the private sector, and civil society.
Rebecca joined the Resolution Foundation in September 2018. Previously, she worked as an arts and film journalist for The Telegraph (between 2014 and 2017) and then as a freelance writer. She has an MA in Film from King’s College London, and a BA in Scriptwriting for Film and Television from Bournemouth University.
As Communications Manager, Rebecca is responsible for developing the branding, visual identity and a new website for an upcoming collaborative project, the Economy 2030 Inquiry: a new initiative focused on finding long-term solutions for the UK’s future, with an emphasis on the environment and achieving net zero, and on what living in a post-Brexit UK will mean for future generations. She also maintains the Resolution Foundation’s social media and website, press releases, plans video and visual content, and assists with organising and advertising the Foundation’s events, and responding to press queries and interview requests.
Gary Knight, Founder and CEO of Flippin’Eck Ltd.
Gary is CEO and Founder of Flippin’Eck, a creative consultancy that specialises in the whole spectrum of premium content.
He worked at ITV for almost 40 years across many roles, most recently as Commercial Content Director, which encompassed all four of the company’s divisions: Production, Commissioning , International Distribution and Commercial Exploitation. He is currently working with several start-ups in the area of Environmental Sustainability linked into creative services.
Gary recently completed an MBA at Central St Martin’s in London.