If you are considering studying our MA Advertising course, take a look at what previous students have to say about what attracted them to the Master’s degree and how it helped them secure a route into industry.
“Lecturers were always available when we needed them”
Syaza Abdur Rahman
A Digital Strategist for BBDO Malaysia, Syaza thought that the programme helped her develop an understanding of strategic planning from a theoretical point of view.
“I’m using a lot of the things we learnt during the programme and actually applying it to the work I’m doing, like research, interview methods, and even some behavioural economics, which is awesome!”
“Real work experience instead of just academic learning”
Paula Torres Moneu
Paula is working as a Junior Strategist at Epoch and feels that, after completing the one year programme, she has a thorough understanding of the advertising industry.
“I would highly recommend the MA Advertising course at BU. When I joined the programme I didn’t have a marketing or advertising background as my BA had been in English, but this course gave a very comprehensive understanding that didn’t rely on previous experience. It is the perfect introduction to the advertising and communications industry, as it allows you to explore every possible area you could end up working in – which is perfect if your preference hasn’t been formed yet.
“It is also one of the few courses I have come across with a high emphasis in strategy and planning. It is how I was able to land my dream job as a strategist at a branding agency in Bristol – and after five years I still apply the learnings from the course on my day to day!
“At Epoch we are very involved in social and environmental projects for our clients, so when I heard that the BU course had adapted to address these issues I got very excited. That focus shift has resulted in Epoch and BU forming a new partnership to prepare students for tackling these kinds of issues in the real world, which involves our agency setting the students live briefs to give them a taste of what it’s like and help them land an internship with us. All in all, I couldn’t recommend MA Advertising and its lecturers enough.”
“An insight into how an agency functions in real life”
Han is working as a Creative Planner for Square Group in Vietnam. She chose to study the Creative Direction option and believed it provided a valuable foundation for the role she is now doing.
“In my opinion, most of the knowledge I gained from the MA Advertising course is quite realistic and gave me an idea of how an agency functions in real life.
“When you are studying, you can slowly form an idea of what you want to do and which direction you want to take for your future. My lecturers also created every opportunity for foreign students like me to ask questions if we did not understand it throughout, when English is not our first language.”
“Engaging and committed professors challenged my status quo”
Currently working as a Brand Coordinator for 72andSunny in Amsterdam, Holland, Toke praises the way in which the programme is organised to deliver insight and learning in different disciplines that all help create a foundation for a professional career.
“The combination of having an academic and a practical/industrial approach helped me give more hands-on learning, which can be transferred into working life after graduation.
“All units have a purpose and are connected to each other. From a personal perspective, I believe that the whole year builds up an understanding of strategy and insight with a touch of creative development that was all useful for the Bootcamp and, most importantly, for understanding the ad-world.”
To find out more about the Master’s – including degree content, entry requirements and accreditations – visit our MA Advertising course page.