Our Department of Marketing, Strategy & Innovation will be hosting the first ‘Digital Marketing Colloquium’ at Bournemouth University from 19 to 20 March 2024. 

Rapid technological developments revolutionise marketing globally. The concepts of Artificial Intelligence (AI), Metaverse and Web3 have gained significant traction to re-engineer business practices and ecosystems. Marketing and consumer research are affected substantially by these technological advancements. Aspects of wellbeing, identity crises, data protection, creative rights, benefits and challenges of decentralisation and unethical marketing practices are some of the recent academic discussions and debates.

This colloquium will bring together leading researchers and practitioners to discuss and visualise the future of strategic and operational marketing. Both technology advancements and marketing developments will be explored, co-creating future innovations for collaboration and solutions.

The aim is to draw in forward-thinking research on crucial subjects that have an impact on consumers, businesses and society as a whole. Participants will be encouraged to stimulate fresh perspectives and explore uncharted territories.

Book your tickets to the 2024 Digital Marketing Colloquium

Call for Abstracts: presentations, posters and workshop proposals

We welcome abstracts for presentations, posters and workshop proposals that examine cutting-edge substantive issues at the intersection of marketing, technology, business, psychology and design.

Issues on human-computer-interaction, the Metaverse, Web3 and AI will be examined, with the view to create bridges for the future of digital marketing theory, education and practice.

Submission deadline: 15 February 2024 (extended to 29 February 2024).

Submit your abstract


Further information:

2024 important dates

  • 15 February (extended to 29 February): deadline for abstract/poster/proposal for workshop submissions
  • 21 February: notification of acceptance
  • 1 March: early bird registration and payment confirmation deadline
  • 19 to 20 March: Digital Marketing Colloquium


Special rates are available for the Colloquium delegates at the Oceana Hotels and Restaurants, a group of six unique venues in Bournemouth. The discounted code is: DIGITAL 24 and this applies to a one night stay from 19 March to 20 March 2024.

Visit the Oceana Hotels and Restaurants website