Publications
Journal articles
Miles, C., 2020. Intermediaries and Personas: A radical rhetorical reading of marketing work. Journal of Persona Studies, 6 (1), 72-82.
Surowiec, P. and Miles, C., 2021. The populist style and public diplomacy: kayfabe as performative agonism in Trump's Twitter posts. PUBLIC RELATIONS INQUIRY, 10 (1), 5-30.
Grigore, G., Molesworth, M., Miles, C. and Glozer, S., 2021. (Un)resolving digital technology paradoxes through the rhetoric of balance. ORGANIZATION, 28 (1), 186-207.
Miles, C. and Nilsson, T., 2018. Marketing (as) rhetoric: an introduction. JOURNAL OF MARKETING MANAGEMENT, 34 (15-16), 1259-1271.
Brown, S., Hackley, C., Hunt, S.D., Marsh, C., O'Shaughnessy, N., Phillips, B.J., Tonks, D., Miles, C. and Nilsson, T., 2018. Marketing (as) Rhetoric: paradigms, provocations, and perspectives. Journal of Marketing Management, 34 (15-16), 1336-1378.
Books
Miles, C., 2023, The Marketing of Service-Dominant Logic A Rhetorical Approach, Palgrave Macmillan.
Miles, C., 2018, Marketing, Rhetoric and Control The Magical Foundations of Marketing Theory.
Miles, C., 2010, Interactive Marketing Revolution or Rhetoric?, Routledge.
Chapters
Miles, C., 2023. The Rhetorical Evolution of S-D Logic. In: Miles, C., eds. The Marketing of Service-Dominant Logic A Rhetorical Approach. Cham: Palgrave MacMillan, 127-168.
Miles, C., 2023. The Rhetorical Evolution of S-D Logic. In: Miles, C., eds. The Marketing of Service-Dominant Logic A Rhetorical Approach. Cham: Palgrave MacMillan, 127-168.
Miles, C., 2023. Visual rhetoric and the analysis of persuasive political communication. In: Lilleker, D. and Veneti, A., eds. Research Handbook on Visual Politics. Edward Elgar, 2-13.
Miles, C., 2020. The Manufacturing of Uncertainty in Public Diplomacy: A Rhetorical
Approach. In: Surowiec, P. and Manor, I., eds. Public Diplomacy and the Politics of Uncertainty. Springer Nature, 145-170.
Miles, C., 2019. Rhetorical Methods and Metaphor in Viral Propaganda. In: Baines, P., O'Shaughnessy, N. and Snow, N., eds. The SAGE Handbook of Propaganda. London: Sage.
Internet publications
Miles, C. and Surowiec, P., 2019. Public Diplomacy Imploded: Populist Cultural Strategies for the Digital Age. University of Southern California Center on Public Diplomacy. Available from: https://www.uscpublicdiplomacy.org/blog/public-diplomacy-imploded-populist-cultural-strategies-digital-age.
Miles, C. and Surowiec, P., 2019. Simulating Carnage: When Kayfabe Meets Public Diplomacy. University of Southern California Center on Public Diplomacy. Available from: https://www.uscpublicdiplomacy.org/blog/simulating-carnage-when-kayfabe-meets-public-diplomacy.
Miles, C. and Surowiec, P., 2019. What Can Cultural Theory Tell Us About Trump's Populist Public Diplomacy the Digital Age?. Exploring Digital Diplomacy. Available from: https://digdipblog.com/2019/02/28/what-can-cultural-theory-tell-us-about-trumps-populist-public-diplomacy-the-digital-age/.
Other
Miles, C., 2007. Review of Christopher I. Lehrich's The Occult Mind: Magic in Theory and Practice (Ithaca, NY: Cornell University Press, 2007). The Pomegranate: the international journal of Pagan studies. Published.
Miles, C., 2007. Review of Joshua Gunn's Modern Occult Rhetoric: Mass Media and the Drama of Secrecy in the Twentieth Century (Tuscaloosa: The University of Alabama Press, 2005). The Pomegranate: the international journal of Pagan studies. Published.
Miles, C., 2008. Review of Lehmann et al.'s 'The Concept of the Network Society:Post-Ontological Reflections' (Frederiksberg: SamfundslitteraturPress, 2007). Global Media Journal: Mediterranean Edition. Published.
Outreach & engagement
External responsibilities
- Marketing Theory (journal published by Sage), Member of the editorial board (2004)
- Westburn Publishers/Taylor & Francis, Associate Editor (2018)
This page is a shortened version of a BU academic profile. To view the complete profile, visit our Staff Profiles site.