Elvira is the Director of Accreditation (leading portfolio of world-leading​ accreditations, i.e. AACSB, CMI, CIM, IDM etc.) and Principal Academic in Marketing at Bournemouth University Business School. She has led the BSc Marketing degree, BU's first inter-faculty degree, for 5.5 years and mentored new Programme Leader. She was also the Interim Head of Department of Marketing, Strategy and Innovation.

Dr Bolat is Senior Fellow of HEA and TeachBU Mentor and Assessor.

She is currently teaching and leading the following subjects: Digital Interactive Marketing (UG Business Studies and International Business Management programmes), Digital Marketing and Communications (UG Global Business Management programme), Digital Marketing (UG level 6), Developing Strategy for Global Markets (UG level 6). In the past she led and taught on Strategic Applied Marketing (MBA), Marketing Communications unit (PG), Developing Management Competencies unit (UG Business Studies), Introduction to Management unit (UG Business Studies), Contemporary Issues in Marketing unit (PG), Research in Business Management unit (UG Business Studies), Research Methods unit (PG).

She is Regional President (UK) of IAPNM, on editorial board of Journal of Business to Business Marketing and Deputy Chair for the Academy of Marketing B2B SIG.

Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing.

Currently, her research focuses on social media influencing, adoption of technology by businesses, trust repair in online space and responsible online gambling. Her recent consultancy projects have covered digital marketing planning and implementation for Dr Jackson's, Kudu Clothing and Eat Pho Ltd and others.

Research

Elvira's research covers digital aspects of businesses and its marketing. Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing.

She has written papers on the use of digital technology in the Higher Education, creative sector.

She is Deputy Chair for the Academy of Marketing B2B SIG and has interest and expertise in researching and consulting SMEs within the creative B2B sector. She has chaired and co-chaired numerous academic research conferences and events.

Her latest projects are (1) within the fashion industry with particular focus on luxury branding and digital marketing; (2) responsible online gambling; (3) dark side of social media influencing; (4) adoption of the IoT by SMEs and by consumers in the UK; (5) trust repair in the services sector with focus on trust repair strategies within the digital context.

My research focuses on social psychological aspects of behaviour, and how this is influenced by personality, group dynamics and interpersonal relationships. My PhD focused explicitly on the influence of narcissism on team dynamics (e.g., team cohesion, team conflict) and organisational outcomes (e.g., team performance), and utilised a variety of methodological approaches (e.g., longitudinal hierarchical modelling, round-robin data analyses, mediation).

Since joining Bournemouth University I have worked with colleagues from various departments (Psychology, Business, Computing) to conduct research on problematic gambling and how this can be addressed with the help of technology to detect, predict, prevent, and intervene with harmful gambling behaviours.

Transparency and Explainability in Gaming Sites.

Publications

Grants

Outreach & engagement

Media coverage

This page is a shortened version of a BU academic profile. To view the complete profile, visit our Staff Profiles site.