This workshop will:
- Highlight the relationships in theory, policy and practice between tourism, hospitality, creativity and the ‘creative industries’
- Identify such relationships that may exist and / or have the potential for development in a destination area
- Reflect on your ‘cultural capital’ (and awareness of the ‘cultural capital’ of others) and the nature of the ‘Creative Class’ and cultural ‘scenes’ in a destination area
- Develop synergies between the creative and visitor economies through partnership strategies.
Tourism, hospitality and creative industry practitioners have much to learn from each other but occupy parallel universes of education, training and professional development programmes.
The ‘Creative Industries’ are defined internationally and by the UK Government as including the following sectors: Advertising and marketing; Architecture; Design and designer fashion; Film, TV, video, radio and photography; IT, software and computer services; Publishing; Music, performing and visual arts.
This workshop will equip you with an understanding of the challenges and opportunities for collaboration across the tourism and creative industry sectors.
You will also identify specific prospects for partnership working for mutual benefit at the interface between tourism and the creative industries.
Who should attend?
This workshop programme will be of value for practitioners and policy-makers working across tourism, hospitality and creative industry sectors.
Dr Philip Long is former Head of the Department of Tourism and Hospitality at Bournemouth University. His research interests and publications include work on festivals, cultural events and their tourism dimensions; connections between creative industries and tourism; diaspora communities, social exclusion and tourism; and partnerships and collaboration in tourism development. Philip maintains long-standing links with the tourism, festivals and cultural sectors through his board membership of the International Festivals and Events Association (Europe) and fellowship of the Tourism Management Institute. Prior to his 30 year academic career, Phil worked for 12 years in the tourism industry in the UK and Zimbabwe.
Half-day course fees: £70
Discounts apply for multiple course bookings:
- Two half-day courses on the same day: £130
- One week of half-day courses: £595
- All half-day courses: £995
- All masterclasses & half-day courses: £1295