Focus on social media management: process, skills and tools.
This course highlights role of digital transformation on customer-facing activities within organisations and offers an insight into current practices of successfully managing digital communications, with particular focus on social media interactions. The session will be interactive and will provide ample opportunity to discuss your best practice and concerns about digital trasnformation and social media management.
Dr Elvira Bolat is a Senior Lecturer in Marketing at the Faculty of Management. She has led BU’s first cross-faculty degree, BSc (Hons) Marketing, and is currently a Global Engagement Leader at the Department of Marketing, Faculty of Management - responsible for driving BU's and Department's global agenda. Her teaching, research and consultancy work is focused on digital marketing. She is active member of the Institute of Direct and Digital Marketing (IDM) and has recently accredited a suit of Faculty of Management and Faculty of Media and Communications programmes by IDM. Her recent consultancy project has covered digital marketing planning and implementation for Dr Jackson's (as part of the Grads for Growth EU-funded scheme), marketing communications campaign for Kudu Clothing and digital marketing consultancy for Eat Pho Ltd.
Jane is responsible for developing and implementing sustainability and ESG strategy across easyJet Group, having joined easyJet in 2020 from TUI, where she had been leading sustainability for over 15 years.