For this month’s Talk BU Live we have Dr Don Parker speaking on Christmas advertising and the changing relationship between advertisers and consumers.
Are we all sucked in by Christmas adverts? Do the activities of marketers make us more likely to spend our money in certain shops? Is Black Friday a dream for the industry or for the consumer?
Don will be looking at some of the research behind advertising and the techniques used to motivate consumers into making purchases. He’ll be lifting the lid on Christmas advertising, with real research leading the discussion.
Join us in Dylan's Bar, at 5:30pm on Tuesday 9 December for this fascinating alternative view of Christmas consumerism.
Don practices, lectures and researches into creative advertising at the Media School, Bournemouth University and is Visiting Professor of Advertising at the School of Mass Communication in Shenzhen, China. He is currently researching into consumer behaviour, persuasion techniques and advertising, and gained his doctorate in January 2014.
About Talk BU Live
Talk BU Live is a once monthly on-campus event designed to get people talking, thinking and shouting. Talks are no more than 20 minutes long and open to all students and staff at BU.You can get involved by tweeting #TalkBU or find out more by contacting the team at [email protected] or visiting www.bournemouth.ac.uk/talk-bu