Bournemouth University (BU) welcomed delegates from Vietnam’s national broadcaster for a media management training course.
The Faculty of Media & Communication invited 21 international media professionals from 'Voice of Vietnam' for a two week visit to learn about UK media practices from BU staff and UK media organisations.
'Voice of Vietnam' is Vietnam's national broadcaster, whose headquarters are based in Hanoi, with several regional stations situated across the country. For many of the delegates this trip was the first time meeting their colleagues from other parts of the organisation.
Delegates' time was divided between classroom-based sessions and a series of field trips to UK broadcasters. They visited offices at the BBC, Reuters, Channel 4 and also ITV Meridian, where they were given extensive access behind the scenes as ITV prepared for and transmitted its lunchtime news bulletin.
Subject areas covered in the programme included corporate strategy in the media, change and organisational culture and media branding and brand management, all taught by BU academics. One unit, entitled 'TV formats: managing creativity', was delivered by BBC production executive Julia Weedon.
The visit was organised by the faculty's Business Engagement Consultant, Liam Toms with Dr Dan Jackson, Head of Knowledge Exchange for Corporate and Marketing Communications programmes, leading the academic elements of the visit. Dan commented,
“This project is exactly the type of high-level, specialised knowledge exchange that we want to be doing."
"The Voice of Vietnam project was built around established staff research in the areas of media management, media economics and public broadcasting. It was also a very successful collaboration between colleagues from across the Faculty of Media and Communication.”
In light of this successful trip the team at BU are keen to provide similar opportunities for international delegations to visit the UK and learn from UK media practices.