A group of students impressed external judges with an insurance marketing project, winning a £1,000 prize.
Sixteen groups from the BA (Hons) Business Studies course pitched their projects to an expert panel of academics and industry professionals, including Alan Boyce, President of the Insurance Institute of Bournemouth and members of the Chartered Insurance Institute (CII).
The level C students were tasked with developing a new insurance product aimed at the agricultural sector and given 30 minutes to present it to the judges. The project was designed to give the students a real life experience and each member of a team was assigned to specific role such as Marketing Director, Market Research Assistant, Product Manager, Pricing Analyst, Brand Consultant or PR Executive.
The winning group were ‘Pinnacle Insurance’, led by Samuel Woodhouse who took on the role of Managing Director. The rest of the team were Brenton Vickery, Annie Wakeman, Gergory Walker, Jack Walker, Daniel Walmsley, Francesca Watkins, Emma Wells, Thomas Wensley, David Whittaker, Claudia Wilkin, Georgia Willans, Alexander Williams and Daniel Wooldridge. The product they proposed was targeted at livestock farmers which combines a basic cover with versatility to cater to specific risks.
The team were awarded a prize of £1000 by project sponsors, the Insurance Institute of Bournemouth. The project forms part of the CII's talent nurturing campaign and hopes to raise awareness of the opportunities in the insurance sector for graduates.