Make sure you stay in tune with digital transformation by transforming customer engagement and communication processes.
- Review the scope of organisational digital transformation and its strategic importance
- Review customer-engagement technological solutions
- Focus on customer journey mapping activity
- Focus on social media management: process, skills and tools.
This course highlights role of digital transformation on customer-facing activities within organisations and offers an insight into current practices of successfully managing digital communications, with particular focus on social media interactions. The session will be interactive and will provide ample opportunity to discuss your best practice and concerns about digital trasnformation and social media management.
Delivered by
Dr Elvira Bolat is a Senior Lecturer in Marketing at the Faculty of Management. She has led BU’s first cross-faculty degree, BSc (Hons) Marketing, and is currently a Global Engagement Leader at the Department of Marketing, Faculty of Management - responsible for driving BU's and Department's global agenda. Her teaching, research and consultancy work is focused on digital marketing. She is active member of the Institute of Direct and Digital Marketing (IDM) and has recently accredited a suit of Faculty of Management and Faculty of Media and Communications programmes by IDM. Her recent consultancy project has covered digital marketing planning and implementation for Dr Jackson's (as part of the Grads for Growth EU-funded scheme), marketing communications campaign for Kudu Clothing and digital marketing consultancy for Eat Pho Ltd.
Half-day course fees: £70
Discounts apply for multiple course bookings:
- Two half-day courses on the same day: £130
- One week of half-day courses: £595
- All half-day courses: £995
- All masterclasses & half-day courses: £1295