Elvira is the Director of Accreditation (leading portfolio of world-leading​ accreditations, i.e. AACSB, CMI, CIM, IDM etc.) and Principal Academic in Marketing at Bournemouth University Business School. She has led the BSc Marketing degree, BU's first inter-faculty degree, for 5.5 years and mentored new Programme Leader. She was also the Interim Head of Department of Marketing, Strategy and Innovation.

Dr Bolat is Senior Fellow of HEA and TeachBU Mentor and Assessor.

She is currently teaching and leading the following subjects: Digital Interactive Marketing (UG Business Studies and International Business Management programmes), Digital Marketing and Communications (UG Global Business Management programme), Digital Marketing (UG level 6), Developing Strategy for Global Markets (UG level 6). In the past she led and taught on Strategic Applied Marketing (MBA), Marketing Communications unit (PG), Developing Management Competencies unit (UG Business Studies), Introduction to Management unit (UG Business Studies), Contemporary Issues in Marketing unit (PG), Research in Business Management unit (UG Business Studies), Research Methods unit (PG).

She is Regional President (UK) of IAPNM, on editorial board of Journal of Business to Business Marketing and Deputy Chair for the Academy of Marketing B2B SIG.

Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing.

Currently, her research focuses on social media influencing, adoption of technology by businesses, trust repair in online space and responsible online gambling. Her recent consultancy projects have covered digital marketing planning and implementation for Dr Jackson's, Kudu Clothing and Eat Pho Ltd and others.

Research

Elvira is Associate Professor in Digital Marketing at Bournemouth University Business School and is part of the BU Responsible Gambling Research and Digital Marketing Research groups. Currently, Elvira is REF2028 Unit of Assessment 17 Output Champion and BU's Knowledge Exchange and Innovation Funding Panel Deputy Chair. Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing. Currently, Dr Bolat is developing her emerging thought leadership in the areas of responsible digital marketing and influencer marketing through externally funded projects (i.e., GambleAware, ICRG) - work that she is developing into next REF assessment impact case studies. She was part of the REF2021 Trust repair impact case study that was submitted and feayured in the Unit of Assessment 17. Her research focuses on social media influencing, adoption of technology by businesses, trust repair in online space and responsible online gambling. Her consultancy projects have covered research related to responsible gambling practices, digital marketing planning and implementation for GambleAware, Dr Jackson's, Kudu Clothing and Eat Pho Ltd and others.

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Outreach & engagement

Media coverage

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