Dr Jeff Bray is a Consumer Behaviour researcher, thought leader and educator focused on the societal challenges of sustainable consumption both from an environmental perspective and a personal (health) perspective. He leads Bournemouth Universities Consumer Insights Research Theme.

Jeff’s intellectual contribution is interdisciplinary and focuses on applications of consumer theory to a variety of contexts. Recent funded research and publications have examined consumer decision making with respect to food choice, and the health and sustainability impact that might be achieved through influencing these choices. This work has been funded by EU project FoodSMART (grant 643999) and British Council project Veg+ (grant 332207684). In 2022 Jeff won, as coordinator, EU project FoodMAPP (grant 101086115) working with a consortium across Europe developing short food supply chain solutions.

Outside of the university he is active in promoting our societies young people. He serves as Governor of two large local schools. He is keen to supervise Doctoral students in the areas Consumer Behaviour, Food Choice and Ethical Consumption.

Research

Jeff's research and thought leadership all focuses on Consumer Decision Making and Behaviour. In recent years his research has been concentrated on Food Consumption and Supply Practices seeking to influence practices toward greater Food Security and more healthier eating habits.

This work has been supported by numerous funding grants from both industry (including UK supermarket chain Waitrose and consumer group Which?) and research funders (including the British Council, project Veg+ and the European Union, FoodSMART and FoodMAPP).

Recently, Jeff was awarded, as coordinator, the EU Staff Exchange project FoodMAPP. This project, in the UK is supported by the UKRI EPSRC. The consortium of 7 European partners spanning both industry and academia will develop platforms to promote local food supply transparency, supporting food security and regional economic development.

Jeff supervises doctoral students in the areas of Marketing, Consumer Behaviour, Retailing and Food Marketing.

Publications

Grants

Outreach & engagement

Media coverage

This page is a shortened version of a BU academic profile. To view the complete profile, visit our Staff Profiles site.