Dr Keith D. Parry is Head of Department in the Department of Sport and Event Management at Bournemouth University and an Adjunct Fellow of Western Sydney University. His research interests are primarily focused on identity, sport and in/exclusion and how both traditional and newer, online media formats are used to present and discuss these subjects. He is positioned at the intersection of sports organisations and sport consumers, frequently using a variety of online/netnographic methods to examine the influence of media formats on the latter and the ability for consumers to shape discussions related to sport. His recent research has focussed on media coverage and framing of a variety of topics such as LGBT inclusivity, women’s football, concussion in association football and rugby, and racism

He has published widely in leading journals such as Sport in Society, Communication & Sport and International Review for the Sociology of Sport, and has contributed to a number of key edited texts in this area, such as Routledge International Handbook on Sport Fans and Fandom and Handbook of Masculinity and Sport. Keith is an Editorial Board member of Managing Sport and Leisure and Frontiers in Sports and Active Living. He is a founder of the Acquired Brain Injury Research Network, an international collective of scholars committed to advancing knowledge on acquired brain injuries.

He receives regular invitations to write for websites such as The Conversation and news.com.au, allowing him to disseminate his knowledge to a wider audience. He is an award-winning teacher and writer, receiving a UN Day Media Award for a co-authored article, ‘Pushing Casual Sport to the Margins Threatens Cities’ Social Cohesion’, first published in The Conversation.

Keith is also passionate about teaching and has developed a number of blended learning strategies, often making use of innovative technology, to enhance his teaching. He has developed the concept of Actually Active Learning to engage learners in education while also encouraging physical activity. He is making particular use of Twitter within his teaching to engage students inside and outside of the classroom. You can follow Keith on Twitter at @sportinaus. His initiatives have also included a mock press conference held with the GWS GIANTS club and the creation of an iTunes U course. Keith’s creative, enthusiastic, innovative and dynamic teaching approach has been recognised for positively motivating and engaging students through a variety of teaching awards. He is a Senior Fellow of the HEA.

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