Emmanuella Ejime is a Fellow of the Higher Education Academy, a Chartered Management and Business Educator, and a Full-Time Lecturer in Digital Marketing Communications at the Department of Communication and Journalism, Bournemouth University, U.K.

Ella has a first degree, an LL.M, an MBA and Ph.D. in Marketing and Consumer Behaviour (in view). She has previously worked at different reputable institutions including Coventry University, London (MBA students on International Marketing, Strategic Management, International Trade and Entrepreneurship, as a teaching assistant), and University of West London where she was a lecturer and module coordinator in charge of different units. She has also worked previously at the Business School in Bournemouth University, both as dissertation supervisor and unit tutor for different units.

Research

Her background is in Law, International Marketing, Consumer Behaviour, Media and Strategic Management. Currently in the final stage of her PhD, which focuses on Consumer Psychology, Consumer Behaviour and Multi-channel Marketing. She has carried out some extremely interesting research on Psychological Distance, Consumer Behaviour and Digital Marketing, and have built a progressing avenue for publication in different fields, including Interdisciplinary Studies and Law. Also actively seeking to collaborate in different research areas that are very engaging.

Publications

Outreach & engagement

Media coverage

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