Edwina is a BU graduate and honorary graduate who is the co-founder of international data science company, dunnhumby. Having launched the company with husband Clive in 1989, the couple were responsible for developing Clubcard for Tesco, which became the first mass customisation loyalty programme in the world and resulted in Tesco doubling its market share in less than three years.
Edwina is the founder of The Female Lead, a platform created to celebrate women’s stories and support and encourage the next generation and is a Board Member for the Centre for Data Ethics & Innovation
During this session Edwina will be sharing insights from her career to date.
This free event is kindly sponsored by Grapevine, a provider of business technology and communications services across the South of England.