Recent decades of exponential increase in scientific discoveries – with all the hopes and fears they create for humanity – have brought the need for public engagement with science to a central position in public and private life.
Yet, from anti-vaccine protests and climate change scepticism to ethical concerns over genetic engineering or safety fears over nanomaterial and artificial intelligence, building public confidence in scientific research has proved to be a major challenge facing the world today
At the same time, the rise of a ‘datafied society’ has led to an urgent demand for improving digital data and science literacy. This includes everything from enhancing the public’s ability to recognise science and health mis/disinformation on social media, to building people’s capacities to harness digital technologies and share data in ways that can help achieve the UN’s sustainability goals.
These information sharing challenges call for ore research, teaching and training into the effective communication of science, health and data. Whether evidence-based information is being shared with government policymakers or translated from academic jargons into lay language for broader publics, the methods, techniques, strategies and types of media we use to tell evidence-based stories matter.
About the Centre
Our research centre focuses on the urgent need for better science, health and data communication through ambitious cross-disciplinary collaborations.
Building on BU’s existing successes, the centre brings together experts from various disciplines – media and communication, computer and data sciences, health and medical sciences, environment sciences, business studies, psychology and sociology – to research and pioneer interdisciplinary solutions for contemporary communication challenges.
From reporting COVID-19 statistics, to tackling disinformation on Instagram, from suicide prevention through improved reporting to more efficient communication around environmental and humanitarian disasters, our members respond to real world issues—often in real time.
Working with partners
Cooperation and knowledge exchange are embedded into our research centre’s responsive and imaginative work. We actively practice diversity and inclusivity in the production and promotion of innovative, world-leading interdisciplinary research working with a rich range of industry, third sector and policy-making bodies locally and abroad.
Our partners include, among others, University Hospitals Dorset, Public Health Dorset, Public Health England, Royal Statistical Society, Association of British Science Writers, World Federation of Science Journalists, Amnesty International and UNESCO.
Research centre members also actively appear in media outlets around the world, from the BBC to Le Monde to South China Morning Post, showcasing the kinds of exemplary science communication they research and teach.
The centre focuses on the following major areas of enquiry: