Some CEOs are better able to frame market opportunities, evaluate risk and make subsequent investments in firm resources more effectively than others.
As such, a CEO’s characteristics - such as age, tenure, career background, and education - have been found to be a ‘significant predictor’ of relative firm research and development (R&D) spending, attributed levels of innovation, and firm performance.
This research project, which runs from 2023 to 2025, will contribute to the theoretical development of strategic media management knowledge by extending our understanding of how the CEO characteristics of media firms influences levels of R&D spending, innovation, and, subsequently, firm performance.
It will provide a comparative analysis of the characteristics of CEOs at leading media firms, social media firms and the world’s most innovative firms in terms of R&D spend and corporate financial performance.
