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Urban Guild – George Sampson and Matt Lawrence

BU student George Sampson on placement at Urban Guild

BU student George Sampson, studying BSc (Hons) Marketing 

“Having a BU alumnus as a mentor and manager has had a real benefit on my professional development. While we're from different generations, I still think you can tell we were educated with similar values.”

“We usually agree on priorities when we're working, which helps planning and efficiency. Matt is very forward-thinking, quick to solve problems, and takes pride in all of his work which is obvious because of its quality and consistency.”

“As a former student, Matt is keen to let me progress in the stronger areas of my skill set while constantly pushing me to take tasks that aren't necessarily my cup of tea.”

“This reflects the importance of having an eclectic mix of talents – a characteristic that also shines through in my programme leaders and tutors since BSc Marketing has such a variety of units and subject areas.”

Matt Lawrence, BU alumnus

Matt Lawrence, Head of Shouting at Urban Guild. Studied BA (Hons) Business Studies  

“We've had placement students for the last two years from BU. They've both been very well skilled in marketing and aware of the benefits of gaining commercial experience at the start of their placements. This makes them eager to learn, motivated to push themselves to try new things and brings on their confidence quickly.”

“George has played to his strengths in the visual, creative side of marketing, while challenging himself to learn more about content creation, PR, analytics and strategic reporting.”

“As a small business, the students have quickly become integral to our marketing team. We asked Chloe, our placement student from 2019, to stay on part-time, working one day per week around her final year studies.”

Since this interview in March 2020, Matt has left Urban Guild.