We carry out analysis of enquiries to BU and attendance at BU events. This includes making links between enquiries/attendance at events and any subsequent applications to study at BU made by the same individuals. This involves carrying out statistical analysis of the information you provide when making enquiries or attending events and linking application information to information in your previous enquiries or about attendance at events. We do this to help us improve the quality and relevance of our communications with enquirers, potential applicants and applicants, and to help increase our engagement with particular groups as part of our work on widening participation in higher education at BU. Sometimes we use third party specialists to do this type of work for us.
More information: We carry out analysis of the nature of enquiries to BU and how these develop into further engagements with or applications to BU. We also carry out analysis of attendance at our events. For example, we may analyse the demographic profile of attendees by reference to postcode or age-range information you have given us. This is to help us ensure that our events and responses to enquiries are appropriately accessible, that we send appropriate communications about events and to help us increase participation of particular groups. It also assists the on-going development of BU, its courses and services and its communications and our understanding of the people likely to be interested in coming to BU.
When we carry out this analysis we separate the relevant data fields (e.g. postcode) from your name, and then carry out statistical analysis. This work is not concerned with you as individuals: we do not use the information to identify you as an individual or take any decisions about you. The analysis is held separately and not linked back to you as an individual. Sometimes we will ask a third party organisation to carry out this analysis for us, but we do not share named information with them. They will be required to keep the information secure, use it only for the purposes of statistical analysis for us and delete it when this work is completed.
- Necessary for legitimate interests pursued by BU, i.e. running events to increase awareness of BU’s courses and what we do and to share knowledge of interest to the public, widening participation in such events and fulfilling BU’s duties under the Equality Act 2010.
- Necessary for the performance of a task carried out in the public interest: BU’s core purpose as a statutory higher education corporation, to deliver higher education and carry out research, compliance with guidance and requirements from our regulator the Office for Students with regard to widening access to higher education.