There are several different routes through which you may end up seeing targeted digital advertising of BU. You may have been identified as an appropriate recipient of our adverts through identification of a “lookalike audience” as described in the previous section, or based on on-line behaviours using cookies (which record visits to or interactions with particular web-pages) or programmatic/smart display advertising. This may include advertising generated using cookies/pixels created when you visited the BU website.
We use targeted digital advertising because we believe it is a good method for providing individuals with information of genuine interest and use to them and widening the field of applicants to BU, while avoiding a situation where other individuals are given information of no relevance or interest to them.
These methods of targeting advertising do not involve processing your personal data, i.e. any data that definitively identifies you as an identifiable individual. You should only see this sort of advertising in accordance with:
- The cookies policy on any websites recording cookies/pixels for use in targeting advertising and any relevant preferences you have set on those websites; and
- The privacy policies of the site or browser which displays the adverts and any relevant preferences you have set on those sites/browsers.
The cookies policy for BU’s website can be viewed here. This includes information about how to let us know of any concerns about management of your cookies.