Harley has taken his degree in English to build a career in digital marketing which has involved work with some of the world’s biggest brands.
From university, he joined D&AD as Partnerships Executive, to develop content rich packages for clients including Airbnb, John Lewis and Heineken. He then joined Collectively.org – a new digital platform designed to inspire the millennial generation to live more sustainably. There he developed and delivered a corporate partnerships strategy for more than 30 multi-national organisations and the company was later taken over by Vice Media.
Harley’s next move – to LADbible Group – saw them win a series of awards for partnerships he helped to develop. These included awards from sector publications Campaign, The Drum and Marketing Week.
More recently, Harley has served as Head of Client Partnerships at Jungle Creations, owner of social channels including Twisted, where his team managed partnerships with Amazon, Warner Bros, McDonald’s and KraftHeinz. Next up he is joining TikTok to drive marketing partnerships across Europe.
Factfile
Name: Harley Johnson
Age: 28
Job role: Partnership Marketing Manager
Organisation: TikTok
Course studied: BA (Hons) English
Graduated: 2013
What their colleagues say
“Harley makes rock-solid connections with people from all kinds of personal and professional backgrounds; quickly and sincerely. He creates a culture of trust and transparency from the get-go, bringing out the best in others and finding the essence of any challenge. His business development skills are exceptional; he has vision, is innovative when it comes to extracting insights, thinks laterally about a problem, thinks big about the solution, and seeks real-world impact.”
- Ian Richardson, Managing Director – Joyride @ LADbible Group