Matt co-founded Aurora Demand while still studying at BU, and since graduating has grown the company to become an award-winning marketing agency with an international reach.

Alongside running the business, Matt has taught two university courses and now teaches apprentices and adult learners in the London area. His work has gained external recognition, including winning the ‘Scale-up Business of the Year Award South West’ and being named a finalist of the ‘Young Entrepreneur of the Year Award’, run by the Federation of Small Businesses.

Matt draws on his expertise to support good causes, including serving as a Trustee for the Round Table Children’s Wish and as a volunteer with the Hackney Pirates literacy scheme.


Name: Matthew Hughes
Age: 26
Job role: Editor in Chief and Co-founder
Organisation: Aurora Demand
Course studied: BA (Hons) Digital Media Design
Graduated: 2015

What their colleagues say

“Matt has been paramount to the success of our business, showing grit through the tough and gruesome start-up years which were very tough. He's a one-man marketing team with a wealth of knowledge that he passes on to his team and his students.”

- Joe Allen, Managing Director/Founder, Aurora Demand