Ashen initially launched his career with a graduate sales scheme role at a global IT company.

Having been attracted by the values of Innocent Drinks, he then pursued a field sales role with the company and began selling smoothies into sites across the leisure and office sectors, with clients including Legoland and O2’s head office.

He now looks after Innocent’s Quick Service Restaurant Channel, developing strategy and then executing it with teams from across the business to increase value for customers. He has already begun to draw on his experiences to mentor others at an early stage in their careers.

Ashen says: “The skills I learned throughout university and my placement year really helped to build a strong commercial foundation. I’ve been lucky enough to work for a company that has a strong purpose and vision and supports my growth as an individual.”


Name: Ashen Wickremaratchi
Age: 29
Job role: Commerical Manager
Organisation: Innocent Drinks
Course studied: BA (Hons) Business Studies
Graduated: 2014

BA (Hons) Business Studies is now called BA (Hons) Business & Management.

What their colleagues say

Ashen is a key member of the team here at Innocent. He is also there for others when things can be tough and finds creative solutions to problems. He has a thirst for self-improvement and growing his knowledge and experience, whilst possessing a combination of tenacity and humility which he should be proud of. Ashen embodies the Innocent way of doing business in the right way and is a pleasure to work with."

Richard Thom, Head of OOH, Innocent