James has spent six of the last seven years living and working in China.

After a period of teaching in remote areas of the country, he turned his attention back to finding a role where he could utilise the skills developed at Bournemouth University.

Looking to secure a position within the technology industry, James moved to Shenzhen, known as the Silicon Valley of China, and took up a role with a global toy company to get his foot in the door.

Seven months later he found a job at Anker, the global leader in charging technology, as a copywriter and content strategist. After two successful years at Anker, he was approached by DJI – which James cites as his “dream company” – to be their Senior Copywriter. DJI owns 75% of the consumer drone market and James oversees copy content for product launches while specialising in e-commerce writing.

James says: “The year in industry I completed in Hong Kong, as part of my business with economics degree, led me to consider the possibility of developing a career outside of the UK. I implore any student that has a placement year as part of their degree to explore the option of working abroad.”


Name: James Mitchell
Age: 29
Job role: Senior Copywriter
Organisation: DJI
Course studied: BA (Hons) Business Studies with Economics
Graduated: 2014

BA (Hons) Business Studies with Economics is now called BA (Hons) Business & Management (Economics).

What their colleagues say

James influenced positive changes to our e-commerce strategies from the first week he started at DJI. For the world’s leading consumer drone brand, such an accomplishment is a testament to his ability to communicate effectively in an international business environment and is of value to our company.

He is now leading the production of copy for a high-priority launch, and he has shown nothing short of complete investment in his responsibilities on my team. We’ve just scratched the surface on the impact his contributions will make for our company." 

Christopher Tuazon, Head of Content Localisation, DJI