Daryl’s favourite modules at BU included Marketing, Corporate Communications and Business Planning, so he felt sales was an appropriate career choice. In the five years since, he has worked for three different software companies, and quickly climbed from Business Development Executive to Head of Business Development & Innovation.

Brought into his current business as the first sales hire, he not only helped successfully grow new-business revenue by 15% year on year, but acquired new clientele and grew the Business Development department by 500%. This was all against the backdrop of a global pandemic and cost-of-living crisis.

As the Head of Business Development & Innovation at Intellek, he is responsible for generating revenue from new business, existing clients and new partnership programs with other organisations. He also manages the Sales, Marketing, Account Management, Support and Client Success arms of the business. During his tenure at Intellek he has organised and led international events, created the naming for their rebrand in 2022 and diversified the portfolio to include clients from the UK, US, Canada and South Africa.

Daryl says: “The skills I learnt at BU have had a positive impact on my ability to effectively lead a diverse, global team, whilst individually contributing to the overall success of the business.”


Name: Daryl Fitzpatrick 
Age: 28
Job role: Head of Business Development & Innovation
Organisation: Intellek
Course studied: BSc (Hons) Sports Management
Graduated: 2018

What their colleagues say

Daryl immediately made a great first impression when applying for the Business Development Executive role in 2020, impressing with his video application. Daryl continues to provide innovative solutions to challenges and has excelled in his role. He brings his experience and ideas to the table and has built some incredible relationships with the team, our prospects, and clients.

"Daryl’s accomplishments have led him to successive promotions, now Head of Business Development & Innovation, he’s also part of my growing executive team. He is a dynamic and inspirational leader, who is highly motivated with a strong work ethic and a great sense of humour!

"Daryl is an asset to the team, a true professional and I’m incredibly grateful he chose to join Intellek."

Claire Revell – CEO, Intellek