Initially joining 1000heads, a social media transformation agency, as an intern, Katie swiftly climbed the ranks to Insight Manager, managing the progression and workload of two team members.
Katie had the responsibility of regularly reporting on social media performance across platforms including Instagram, TikTok and Pinterest for household names such as The North Face and Wella, both key clients to the agency. Katie has now secured a new role at Mindshare, a media and marketing agency. Remaining within the data department, her new Data Strategy and Insight Manager role presents opportunities to explore primary-audience research and thought-leadership articles, tackling issues to overcome societal stigmas.
Behavioural economics has also played a pivotal role in aiding her understanding of how campaigns can influence consumer behaviour, which she has applied to client work in the B2B, B2C and charity sectors.
Katie says: “My degree built an understanding of how marketing has the power to advocate for inclusivity, which is an important value I've woven into the narrative of strategic work and which has inspired the development and deployment of the Representation Framework, used agency-wide to ensure clients utilise their social platforms for positive change and representation.”
Name: Katie Dennis
Job role: Data Strategy and Insights Manager
Course studied: BSc (Hons) Advertising
What their colleagues say
From Day 1 of joining 1000heads, Katie brought a powerful spark of energy, showcasing her willingness to learn, be challenged and challenge others. Never settling for the status quo, Katie’s enthusiasm shone threw in her presentations and reports, inspiring others to create beautiful data visualisations, to lead with compelling storytelling and to bring innovative thinking to clients. Katie was pivotal in delivering insights and strategy for professional hair brands on a global scale, impacting the way they measured success, how they pivoted to reach new audiences and how they enhanced their social creative. With Katie by your side, you know the job is in safe hands and she will wow you with something new every time!"
Rosie Dickens – Group Insight Director, 1000heads