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The Institute of Data & Marketing

Many of our courses are accredited by the Institute of Data & Marketing (IDM).

IDM is Europe’s leading training and qualifications organisation for the digital, direct and data profession. It is the UK’s only government-approved institute for this activity. The IDM is a modern, forward-looking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices to educate you in additional areas of marketing alongside your degree.

Bournemouth University has joined forces with IDM to give you the opportunity to gain a professional qualification in digital marketing, the IDM Certificate in Digital Marketing. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, and better. IDM qualifications are highly sought after by employers.

This ensures that we can equip you with the best opportunities for a successful career in digital marketing. You’ll also have the opportunity to achieve an IDM qualification, as a result of completing accredited modules/units and a result of exemptions awarded by the IDM for the accredited degree programmes.

You will benefit from:

  • Improved employability prospects due to achievement of academic and professional qualifications whilst in higher education
  • Improved placement prospects through achievement of Certificate in Digital Marketing
  • Membership of IDM and associated benefits
  • Additional academic support to complete the additional IDM examination/assessment