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The Institute of Data & Marketing

Many of our courses are accredited by the Institute of Data & Marketing (IDM).

IDM is Europe’s leading training and qualifications organisation for the digital, direct and data profession. It is the UK’s only government-approved institute for this activity. The IDM is a modern, forward-looking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices to educate you in additional areas of marketing alongside your degree.

Bournemouth University has joint forces with IDM to give you the opportunity to gain a professional qualification in digital marketing, the IDM Certificate in Digital Marketing. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, and better. IDM qualifications are highly sought after by employers.

This ensures that we can equip you with the best opportunities for a successful career in digital marketing. You’ll also have the opportunity to achieve an IDM qualification, as a result of completing accredited modules/units and a result of exemptions awarded by the IDM for the accredited degree programmes.

You will benefit from:

  • Improved employability prospects due to achievement of academic and professional qualifications whilst in higher education
  • Improved placement prospects through achievement of Certificate in Digital Marketing
  • Membership of IDM and associated benefits
  • Additional academic support to complete the additional IDM examination/assessment

IDM Membership increases your value

Recent independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. Without doubt, IDM membership significantly strengthens your CV and impresses employers.

Network with industry leaders

As an IDM Member you’ll get the opportunity to meet and learn from some of the leading figures in direct, data and digital marketing. People you’d otherwise not get the chance to meet and from whom you can gain the valuable insights that will help you build your career. 

Access to Euromonitor reports

IDM Membership offers you access to world-renowned Euromonitor research and reports (normally £375 each). Euromonitor’s proprietary international research can help you identify opportunities and develop growth strategies for your sector in markets worldwide.

Special events and CPD

In addition to all of this, you’ll be invited to exclusive member events and seminars featuring respected industry speakers; enjoy a discount on all your IDM training; earn valuable IDM CPD points; and receive the IDM’s prestigious quarterly journal.